USA. Airmall USA and its retail and F&B tenants will be surprising travellers at four airports with treats and kindness tips this week (13-18 February) during Random Acts of Kindness (RAK) Week.
Random Acts of Kindness Week was established by the Random Acts of Kindness Foundation, which aims to inspire people to practice kindness and to pass it on to others. Airmall first participated in the event in 2015.
The airports are: Baltimore/Washington International Thurgood Marshall, Boston Logan International, Cleveland Hopkins International, and Pittsburgh International.
A dedicated street team will be at the airports on RAK Day itself (17 February).
“Our RAK Week celebration is designed to bring smiles to the air travel experience,” said Airmall USA Chief Operating Officer Jay Kruisselbrink. “We hope the spirit of kindness encourages people to do something special that will brighten the day of a stranger, friend or travel mate.”
Airmall also encourages travellers to share kindness on social media using the hashtag #RAKWeek2017.