US/HONG KONG, CHINA. Global venture acceleration specialist Brinc has teamed up with renowned global advertising and media agency Hylink to launch an ecosystem partnership offering portfolio start-ups access to expertise in strategic marketing and innovative data-driven solutions.
Hylink is a highly respected force in the travel retail channel, offering a range of media, creative, tech and public relations services to a widespread client base. As reported, the group recently entered into a strategic content relationship with The Moodie Davitt Report aimed at delivering unparalleled depth and analysis to coverage of the Chinese traveller and China travel retail sectors at home and abroad.
Hylink Group Americas Managing Partner Humphrey Ho and Head of Planning Yukun Bi both delivered well-received addresses at The Trinity Forum in Hong Kong last month.
Brinc said its collaboration with Hylink will forge a new direction in entrepreneurial marketing, integrated outreach and purposeful communications.
Brinc Founder and CEO Manav Gupta said, “We’re dedicated to nurturing and championing start-ups throughout their journey. Our mission is focused on creating new opportunities and empowering access to incredible network introductions and transformative technologies.
“Our new partnership with Hylink promotes ‘sustainable entrepreneurship’, where their global team’s marketing expertise and experience reduces setbacks and eliminates unproductive paths for our founders.”
Humphrey Ho said, “We aspire to execute far-reaching transformative marketing and storytelling at scale, crafting purposeful strategies and campaigns. Our commitment to ‘media with a purpose’ guides our every step. Through our collaboration with Brinc, we are positioned to help emergent businesses effectively convey their message to their intended market, thereby enhancing their likelihood of achieving success.”
By extending access to packaged creative and marketing support, the partners seek to catalyse the growth and success of emerging businesses. This initiative underscores a joint dedication to fostering innovation and driving positive change within the startup ecosystem, the partners said, “propelling the next generation of visionary entrepreneurs towards resounding success”. ✈
Footnote: At The Trinity Forum last month, Ho presented the preliminary findings from Hylink’s latest study – produced in association with The Moodie Davitt Report – on Chinese Gen Z and Millennial consumers’ spending habits while travelling. Look out for the full report soon.
About Hylink Group
Hylink Group is an independent agency with a global presence of over 3,400 individuals in 20+ offices worldwide, including the US, Colombia, China, Japan, UK, France, Germany and Italy. The company has been named by Effie as the Most Effective Agency in the APAC region for 11 years running.
The group’s expertise in media, creative, tech and PR offers a comprehensive suite of services to clients’ needs, including those of BrandUSA, UCLA Health, The Estée Lauder Companies, TCL, San Francisco Travel, General Motors and OPPO.
About Brinc
Headquartered in Hong Kong, Brinc is a leader in global venture acceleration and operates 13 multi-disciplinary accelerator programmes across seven countries. Brinc accelerates start-ups focused on blockchain technology, artificial intelligence, connected hardware, robotics, climate tech, clean energy, food technology and the Internet of Things with a view to creating a more sustainable, equitable, and inclusive future.
Brinc also supports corporations with investment services, distributed innovation strategies, sourcing of new startups and technologies, as well as venture-building Web3-enabled businesses.
In 2021 Brinc announced a series of venture funds to invest in high-potential early-stage companies through accelerators and provide LPs with a dedicated innovation platform and access to Series A+ co-investment opportunities.
