FRANCE. Beauté Prestige International (BPI) has extended its Jean Paul Gaultier Le MÃ¢le Tout Beau Tout Propre collection with six new products. They began rolling out in travel retail at the beginning of this month.
The new launches are being supported by a new black-and-white advertising visual (below), said to depict “a new he-man”. The campaign, created in partnership with Jean-Baptiste Mondino, captures a modern man getting ready to go out in the privacy of his own bathroom.
The new products (right) comprise a new spray deodorant, Great Body moisturising body spray, Better Than Tan moisturising face bronzer, Sharp Eyes brown kohl pen & concealer, and Sharp Eyes tinted brow and lash groomer, available in two shades.
The deodorant (€19 for 125ml), said to guarantee 12 hours of freshness, is presented in a vertical embossed block, and delivers an ice-cool shock on application.
Great Body (€22 for 150ml), which contains grapeseed oil, is said to nourish and protect the skin. The fast-drying fluid emulsion is said to leave body hair glossy and skin softer and more luminous.
Better Than Tan moisturising face bronzer (€28 for 50ml) is a sheer, tinted lotion that dries to a long-lasting matte finish, according to BPI. It helps to conceal minor blemishes and signs of tiredness, and is non-staining.
The new Sharp Eyes brown kohl pen & concealer (€19) is suitable for fair skin (the original version features a blue-black kohl and darker beige concealer). It incorporates a light brown kohl pencil, and a brighter beige concealer.
Lastly, there is the Tinted Brow and Lash Groomer, in light or dark (€19 for 7ml). Described as a “tuxedo for eyes”, this comprises a translucent, tinted gel which thickens lashes and tames unruly brows.
It is applied with the accompanying cylindrical brush that is said to volumise and intensify eyes in a new, masculine way.
In other news, BPI has unveiled its summer fragrances (left) from Jean Paul Gaultier. They will be available in travel retail from 1 June.
The alcohol-free version of Jean Paul Gaultier Classique features top notes of orange blossom, Sicilian lemon zest and clementine, leading to a floral heart and a dry-down of vanilla, musk and amber.
The fragrance flacon sports a dress of turquoise and coral, complemented by a tropical fish motif.
The Jean Paul Gaultier Le MÃ¢le Cologne is enriched with notes of mint, ginseng and ginger waters. Instead of the trademark sailor’s jersey, the flacon is decorated with an eye-catching aquatic motif.
The recommended price points are €40 for 100ml and €35 for 125ml, respectively.
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