UK. Events and digital specialist Bluedog Productions has added three new agencies – doplr, focusing on live experiences, Kounter for retail activations, and Hex for digital and content solutions – to its group line-up.
Bluedog – whose clients include Bacardi, Estée Lauder, Lindt, Foreo, Treasury Wine Estates and Chanel – said its restructure aims to match client demand and new client wins. It will deliver a more specialist services model, along with an enhanced senior management team, the company added.
Bluedog becomes the group entity and will continue to offer integrated solutions under the leadership of Bluedog Founder and Group CEO, Nick King.
The three agencies, Bluedog pointed out, have been created to “deliver bespoke and pinpoint solutions that match ‘new era’ needs, opportunities, and challenges for their respective sectors”.
King said: “I am proud of the reputation we have for that, and for the rich variety of live experiences and campaigns we deliver,” he said.
“But learnings, client conversations and opportunity spotting from the last 18 months have shown us that brand needs have become more precise, different in scale and complexity, and that sharper areas of specialism can help deliver even richer outcomes.
“The answers to problems aren’t necessarily the same as before, so helping rewire best practice is at the heart of our expansion, and our leap off point to being bolder, braver, bigger and even more fit for purpose,” King said.
King will take on the role of Group CEO, as well as Managing Director of doplr while two Bluedog team leaders assume key roles as part of the growth strategy, both becoming directors and shareholders.
As reported, Bluedog strengthened its board of directors to target global expansion earlier this year.
Bluedog Group Operations Director Andrew Machin takes on the extra role of Kounter Managing Director. Oliver Potter, who began his career at Bluedog as a production assistant over seven years ago, becomes Hex Managing Director as well as Group Technical Director.
“Demand is growing for new experiences and engaging activations from both a business and end audience perspective,” King said.
“More physical and virtual hybrid, more conversational and personal, more sustainable. Whatever the angle, we now have the new team and model in place to keep our clients winning, when earning and keeping both customer and employee loyalty has never been more important.”
