Kering Eyewear has launched the Blue & Beyond Project, a new assortment of blue light and photochromic UV protection glasses.
The luxury eyewear giant has partnered with China Duty Free Group to exclusively launch the optical collection in key locations in Hainan throughout 2021.
The Blue & Beyond Project combines high-end luxury frames with dual-innovation lenses that were specifically developed to relieve eyestrain caused by overexposure to both indoor and outdoor light.
The smart lenses feature blue light-filtering treatment and photochromic technology which reduce the impact of high-energy bulbs from laptops and digital devices and also protects eyes from sunlight exposure.
“Over the last year, the increasing amount of time spent in front of digital screens led us to develop a novelty for the industry, as these intelligent lenses have a double filtering effect that is unique in the fashion and luxury segment, especially if adopted, as in this project, by high-end brands,” commented Kering Eyewear President & CEO Roberto Vedovotto.
“The launch of the Blue & Beyond project marks a further step forward in our continuous commitment to offering the perfect mix of style and functionality. We are sure our customers will appreciate the opportunity to wear their favourite eyewear brands with the added value of advanced comfort.”
