UK. European airport staffing, travel retail and experiential marketing agency Blackjack Promotions has promoted Andy DeVito and Fiona Tindall to team leadership positions.
DeVito has been appointed Head of Experiential, while Tindall becomes Head of Domestic Retail.
DeVito, who has extensive experience in travel retail marketing, returned to Blackjack last year as Account Director, having initially joined in 2010. He left four years later but returned to focus on the integration of creative, design, planning and logistics, along with the agency’s staffing service. In his new role as Head of Experiential, DeVito will continue to oversee this work, while also managing Blackjack’s entire experiential operation.
DeVito commented: “Experiential activations are a key part of the overall marketing mix and with more and more new exciting technology coming to market, the potential for brands is incredible. This is a fantastic opportunity and I’m truly relishing the challenge to drive our experiential activity forward.”
Tindall previously worked on the expansion of local market retail at Blackjack in her role as Account Director. She joined the business in August 2016 from World Duty Free, where she was Customer Service Manager at Heathrow Terminal 5.
In her newly-created role as Head of Domestic Retail, Tindall will draw on her retail expertise, which includes working for fashion retailer Gap, to oversee the growth of Blackjack’s Domestic Retail division.
Tindall was recently accepted on the IPM’s 30 under 30 programme – a year-long programme designed and delivered to enable personal and career development, only available to emerging talent in the industry.
Tindall noted: “Retail is my passion and being promoted to head up our domestic team is a dream come true. Using my extensive experience in this space, the new division will focus on securing new retail contracts and working in collaboration with Andy and the experiential team to deliver exceptional events and experiences for our clients.”
Blackjack Promotions Managing Director Sally Alington said: “I’m delighted to be able to acknowledge Andy and Fiona for their fine work since joining Blackjack. The appointments show the depth of talent we enjoy across the business. I wish them both every success in their new roles.”
