Ferrero Travel Market is set to introduce new biscuit and chocolate tablet lines at next week’s TFWA Asia Pacific Exhibition in Singapore, where the company will be exhibiting on the FNA stand (Basement 2, H28).
Ferrero describes Asia as a key region and the Singapore event as an important showcase for its innovations in the two categories.
The La Biscotteria concept, which Ferrero Travel Market introduced last year, marks the company’s entrance into the “under-developed” biscuits segment of the global travel retail market. It includes two products from two key brands: Kinder Cards T(2×3) and Nutella Biscuits T12 & T22.
Both products were launched in selected Asian markets this year. However, for many regional buyers the TFWA Asia Pacific Exhibition represents the first opportunity to experience the products first-hand.
As reported, the Ferrero Rocher Tablets range made its global travel retail debut at The Virtual Travel Retail Expo in October 2021. It was also the subject of a Moodie Davitt homepage makeover. Three flavours are available – Milk, Dark 55% Cocoa and White – and the range includes a travel retail-exclusive 3 x 90g multi pack.
Ferrero Travel Market General Manager Sergio Salvagno said: “Asia is a massive market for Ferrero and while we are still not quite back to pre-pandemic levels, recovery is proceeding, and we are delighted to see our much-valued Asian customers now able to travel internationally again.
“We are confident that our new biscuit and tablet ranges will be as popular with Asian consumers as they are already proving to be with travellers in Europe, the Middle East and the Americas.”
Roll-out plans include airport stores in Singapore and Hong Kong, followed by Seoul, Taipei, Kuala Lumpur, Bangkok and Shanghai. 
