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UK. Birmingham Airport has welcomed five new stores from LS travel retail. Hugo Boss, The Watch Collection, Eye Love, The Fashion Place and Discover England opened in the Departures lounge with a sixth store – Victoria’s Secret – planned to open in November.
The airport said the new stores followed strong growth in long-haul markets in the past year – including direct charter flights to China and an Air India service to Delhi and Amritsar.
Birmingham Airport Head of Commercial Richard Gill said: “These world famous brands have significantly enhanced our retail offer to passengers. These stores will transform the look and feel of the departure lounge into a premium shopping experience, giving passengers the luxury brands they desire.”
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LS travel retail Managing Director UK & Ireland Fin Casey added: “Throughout the development of this collaborative project with Birmingham Airport, the joint aspiration to create a premium retail offer across a number of stores and concepts was unwavering.
“We feel the stores achieve this and more, representing the beginning of a new era of premium retailing for the 9 million passengers that use the airport annually.”
The Fashion Place retails bags and small leather goods, including products by famous American brand Guess and jewellery and accessories from Swarovski.
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The Watch Collection features watches and accessories from brands including Tag Heuer, Longines, Tissot and Montblanc. Sunglasses specialist Eye Love offers luxury brands including Ray Ban, Oakley, Carrera, Burberry and Karen Millen.
Discover England showcases the best of local crafts and produce, including beautiful Welsh gold jewellery, leather goods, plush toys, teas, biscuits, shortbreads, preserves and local beers.
Victoria’s Secret will sell a wide range of products from fragrances, bodycare and accessories to luggage, sunglasses and bags.
