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Todd Fine is named Vice President of North America Sales & New Business Development at Bijoux Terner |
Bijoux Terner, the leading one-price gift specialist, has named Todd Fine to a newly expanded role of Vice President of North America Sales & New Business Development.
Fine joined Bijoux Terner in 2008 as Vice President of Company-Owned Stores, where he was responsible for managing all aspects of retail and wholesale sales and operations in the company-owned environment.
In his new position, Fine will be concentrating his efforts in the wholesale channel, as well as working with Bijoux Terner’s partners to expand new store growth across North America.
Bijoux Terner President Gabriel Bottazzi said: “Todd Fine brings a very specialised, extensive background to his new position. He knows how to wholesale and he knows how to run stores, making him a perfect fit to expand the Bijoux Terner brand to new levels.”
He continued: “Before joining Bijoux Terner in 2008, Todd worked with two of the largest retail brands in the
world: Limited Brands and Wal-Mart. At Limited Brands, Todd ran sales and operations for three of the company’s nine brands. At Wal-Mart PCA, Todd was Senior Vice President of Sales and Operations for Portrait Studios, where he oversaw 2,800 locations around the US and opened up 200 stores a year for four years straight.
“Todd has been running full P&L operations in store environments for some very big brands for 18 years. With his background, he is experienced both with the operations side and merchandising, as well as with sales,” said Bottazzi.
Meeting the demand for freshness
Fine commented: “I know what’s important to my Bijoux Terner customers. They are concerned about conversion rates; they are thinking about meeting the demand for freshness; they are looking at dollars per square foot.”
Fine pointed out that Bijoux Terner, which owns or partners with more than 650 luxury boutiques in 60 countries, produces between US$700 and US$1,800-plus per square foot of retail space, with a conversion rate as high as 90% from shopping to purchase, and a higher than average units per transaction.
“Customers get very excited when they hear about our numbers, some of which are unheard of in the industry. But Bijoux Terner attracts shoppers through beautiful stores, incredible product development, and a true value perception. Combined with our fashion expertise and cutting-edge merchandising, Bijoux Terner stores offer a very appealing package for both our customers and our end consumers,” he said.
Fine also credited Bijoux Terner’s “nimbleness” and flexibility for its accelerating growth: “Bijoux Terner offers a variety of models of operation. We can open full stores in 500sq ft to less than 1,000sq ft; we can build wall units; we can create beautiful kiosks. We are experts at taking unproductive or unused space in an airport and transforming it into extremely productive real estate, producing stellar results.”
Stimulating retail growth with new Adixion concept
Bijoux Terner says that even though it has been in business for over 35 years, during which time it has been testing and perfecting its retail concepts, the company is constantly pushing the bar to the next level in terms of people, store design, and most importantly, product development.
“When you have a beautiful looking store and an excellent value concept, it attracts all demographics. The door is not narrow, it is very wide. And with a concept like this, a retailer can weather the storm through good and challenging times. This is why Bijoux Terner has been thriving and expanding during a recession while some other retailers are scrambling,” said Fine.
The recent introduction of Bijoux Terner’s multi-brand, multi-price Adixion concept is also designed to stimulate retail growth. The first Adixion store, which opened at Miami International Airport in July 2011, offers an enhanced assortment of fashion jewellery, handbags and accessories for men and women, presented in five different brands in simple price points ranging from US$20 to US$50.
“We saw a void in the marketplace for the US$20-US$30-US$40-US$50 price points. Adixion meets this need, plus it is new and fresh, edgy and fun, fashionable and trendy, and the assortment keeps growing. Adixion is getting a lot of feedback and interest from the airports, which are looking for new and fresh concepts like this,” said Fine.
Todd Fine can be contacted on tel: +1 305 500 7575 or e-mail at tfine@bijouxterner.com
About Bijoux Terner
Bijoux Terner, the leading gift specialist in the travel retail channel, pioneered the “all items, one price” concept. The award-winning company offers a full range of fashion-forward accessories and gift items inspired by high-end style trends. Bijoux Terner dominates the simple-pricing market by sourcing and designing high value products at value-added pricing, producing quality merchandise.
Established in Miami in the 1970s, Bijoux Terner has more than 550 boutiques worldwide specialising in women’s and men’s fashion accessories. Bijoux Terner boutiques can be found in travel destinations including hotel and casino resorts, cruise ships, airports, and train stations in over 60 countries in North America, South America, Europe, the Middle East, Africa and Asia Pacific.
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