French winemaker Barton & Guestier (B&G) has revealed a sparkling B&G NectaRose 0.0%, which is presented in a 250ml aluminium bottle.
The premium alcohol-free rosé is based on organic grape juice, with a touch of rose. The drink is natural, vegan friendly, halal, without added sugars, preservatives or added sulphites.
B&G pointed out there is no fermentation during the production of the rosé, with bottling followed by pasteurisation for stabilisation.
B&G said the new expression aims to reach a younger generation of drinkers. “The target group is people who want to socialise and reduce their alcohol intake, and more precisely, women who want to take care of themselves; in spa, after sports, during and after pregnancy, girls night out,” the company added.
The new product also meets the needs of young consumers who prefer RTDs to bottles and underlines B&G’s goals to reduce its carbon footprint and have all its brands environmentally certified.
With a focus on responsible product development, B&G’s innovation team is favouring lightweight bottles, recycled paper for labels and vegetable ink dyes, along with carton outer shippers. The 250ml aluminium bottles weight 35g when empty.
*Barton & Guestier is exhibiting at the upcoming IAADFS Summit of the Americas (Stand #500) at West Palm Beach, Florida, 16-19 April.
**The Moodie Davitt Report is publishing a special report on the no & low alcohol drinks sector in travel retail in our next Category Insight title, which appears with the May edition of The Magazine. To partner with us for this report, please contact Irene@MoodieDavittReport.com, Sarah@MoodieDavittReport.com or Aran@MoodieDavittReport.com 
