Bally hosts star-studded events to mark LA and Ginza store openings

Bally recently marked the opening of two flagship domestic stores, one in Beverly Hills, Los Angeles, the other at the new Tokyu Plaza building in Ginza, Japan, with events attended by celebrities.

Designed by David Chipperfield Architects, the new Bally Beverly Hills flagship store features a 12m high red marble façade which refers to the brand’s signature red and white train spotting stripe.

Occupying 614sq m over two floors, including a private rooftop area, the store features a ground floor dedicated to women’s accessories and ready-to-wear collections; a first floor home to a VIP room for an exclusive shopping experience; and a Gentleman’s Corner that offers Made to Order and Shoe Care services and Men’s Ready to Wear Collection.

Bally says its flagship Ginza store stands out boldly, showcasing a 50-metre brass aluminium façade which runs the width of the store and merges into the Tokyu Plaza building

The 845sq m store in the Tokyu Plaza building marks the start of a new chapter for Bally in Japan

55 guests including Gwyneth Paltrow, Alan Cumming, Rachel Zoe and Joy Bryant attended a cocktail and dinner this week in celebration of the opening.

Said to mark the start of a new chapter for Bally in Japan, the Ginza store officially opened on 31 March and is located in the new Tokyu Plaza building.

50 VIPs including Freida Pinto, Luke Evans, Linda Evangelista, Sumire and Eimi Kuroda attended the opening ceremony.

Local and international celebrities were invited to celebrate the opening of both stores

Also designed by David Chipperfield Architects, the shop measures 845sq m over two floors. The ground floor is dedicated to the men’s and women’s accessories and ready-to-wear collections, and also features the Gentleman’s Corner which offers Made to Order, Made to Colour and Shoe Care services. The second floor houses a VIP room and a space dedicated to events, where the ‘Bally Untold’ exhibition will be hosted until May 8.

The Bally Untold exhibition invites the audience on a journey through one hundred original shoe designs chosen from the Bally archival collections. The exhibition is divided into five spaces, one for each theme representing one hundred years of history and ongoing transformations.

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