Ballantine’s has launched a Warming Spices Edition of its 21yo blend, exclusive to global travel retail.
Pernod Ricard Global Travel Retail (GTR) said the new flavour is the first in a series of limited edition expressions of the blend. It was developed by Ballantine’s Master Blender Sandy Hyslop.
Hyslop commented: “When given the rare opportunity to experiment with our beloved 21 year old blend, I wanted to celebrate the alchemy of the continuous interactions between the whisky and the cask over 21 years.
“Over time, layers of spice develop and flourish; from hints of stem ginger, through to sweet cinnamon and spicy liquorice. This limited release showcases this evolution of flavour and delivers amplified layers of complex spices which pay homage to 21 years of maturation.”
The Warming Spices Edition launched in November at Incheon Airport in Korea at Terminals 1 and 2. This month sees the global launch.
Pernod Ricard GTR is accompanying the launch with a “digital travel trail” programme that targets Korean travellers before, during and after their trip. Exclusively at Incheon, a downloadable e-coupon is redeemable in-store for GWPs including luxury leather coasters and branded glasses.
The Ballantine’s Warming Spices Edition is available for one year only, at airports in Korea, Japan, China, Singapore, Hong Kong, Vietnam, Thailand, Malaysia, Europe, Australia, New Zealand, Nordics, and the USA. The RRP is US$147.
