AUSTRALIA. Heinemann Tax & Duty Free has opened a Giorgio Armani Beauty pop-up store at Sydney Airport Terminal 1. It is the brand’s first store opening in Australia.
The new Armani Box is located inside the main Heinemann Tax & Duty Free departures store and features an edited range of the Giorgio Armani makeup collection.
As part of the activation, Giorgio Armani Beauty (L’Oréal Travel Retail) has created a bespoke lip shade, Lip Maestro 405 Uri, which is exclusive to passengers departing Sydney Airport T1 for a limited time.
“We’re thrilled to welcome another Australian first with the Armani Box, an exceptional concept that adds a serious level of theatre to our passengers’ journey.” – Sydney Airport General Manager Retail Glyn Williams
Travellers can gain personal beauty guidance from Giorgio Armani Face Designers, who also offer a bespoke make-up service.
Customers are greeted by Uri, a red gorilla statue created by Italian artist Marcantonio Raimondi Malerba, an homage to the original in Giorgio Armani’s Milan home.
Sydney Airport General Manager Retail Glyn Williams said the Armani Box reinforces Sydney Airport’s retail strategy to secure one-of-a-kind experiences.
“Having recently been one of only three locations in Asia Pacific to showcase the Maison Christian Dior collection at T1, we’re thrilled to welcome another Australian first with the Armani Box, an exceptional concept that adds a serious level of theatre to our passengers’ journey,” Williams said.
“Our partnership with Heinemann Tax & Duty Free ensures we’re delivering the very best in innovative and interactive retail concepts and we’re absolutely delighted to be the only airport in Australia to showcase this boutique.”
Heinemann Australia Managing Director Richard Goodman said: “In partnership with Sydney Airport, we are excited to continually elevate the travel retail experience, creating unique concepts delivered through strong collaboration between the airport, operator and brand. Yet again, this activation firmly cements a sense of shared success.”
