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Advertising visuals for Van Gils Parfums’ His AURA and Her AURA fragrances |
UK. His AURA and Her AURA is the name of a new fragrance pairing by Van Gils Parfums. The two fragrances will be available in-store from March.
The men’s fragrance His AURA contains watery accords of apple, bergamot and lychee, continuing with a vibrant blend of geranium, mint leaves and pepper, and featuring undertones of leather, moss and sandalwood.
Her AURA for women opens with sparkling citrus, juicy pineapple and a fresh berry touch. The heart reflects a tropical orchid garden surrounded by Turkish rose, jasmine, freesias and water lilies. The base is a mix of sensual sandalwood and musk.
The AURA bottles were inspired and created by Fabrice Legros. The flacon appears like an optical effect with luminous shades of deep royal blue and turquoise for His and Her AURA respectively. Myriad shades are designed to shimmer like the ocean sky, until they disappear into the groove of the bottle.
The oval shape of His AURA, and the curving arc of Her AURA aim to emphasise the beauty of the heavy glass flacon. The ultra-modern designs of the cap, elongated for Her AURA and dense for His AURA, are embossed with the Van Gils signature.
The advertising campaign portrays an aura that surrounds a couple and “a luminous energy that draws two people together”, according to Van Gils Parfums.
The Her Aura product range comprises 30, 50 and 100ml edt; body lotion 200ml; deodorant spray 150ml; and deodorant roll-on 50ml.
His Aura consists of 30, 50 and 100ml edt; aftershave 50ml; deodorant spray 150ml; and deodorant stick 75ml.
For details, contact Helen Meredith, Marketing Manager, or Danai Kougiouli, Brand Manager, Van Gils Parfums, tel: +44 1932 733400, e-mail enquiry@vangilsparfums.com Visit www.vangilsparfums.com
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