ARI launches 30 Year Old New American Oak Cask single malt as global exclusive

IRELAND. Aer Rianta International (ARI) today (17 December) launches the Bushmills 30 Year Old American Oak Cask single malt at The Irish Whiskey Collection stores at Dublin and Cork airports.

With only 100 bottles available in 2020 – and a further 332 bottles to follow in 2021– the limited edition looks set to be a coveted collector’s item.

The limited-edition Bushmills 30 Year Old New American Oak Cask single malt is available now at The Whiskey Collection stores at Dublin and Cork Airports

The release is the highest aged reference so far from The Causeway Collection, a series of rare cask-finished single malt whiskeys from Bushmills, the world’s oldest licensed whiskey distillery. It is exclusive to the airport stores and available online at theloop.ie.

As reported, Bushmills hosted a special virtual tasting for media partners (including The Moodie Davitt Report) last week to mark the launch, with the event led by Master Blender Helen Mulholland.

“Like Bushmills, we are passionate about and committed to innovation and offering travellers new, exclusive products they can only find in ARI stores” – ARI Chief Executive Officer Ray Hernan

The 30 Year Old New American Oak Cask was first matured for 14 years in oloroso sherry butts and bourbon barrels. Bushmills then added deeper waves of flavour by finishing this single malt in new American oak casks for a further 16 years.

Non chill-filtered and bottled in September 2020 at cask strength (48.4% ABV), the whiskey offers key notes of honeyed malt while the virgin oak imparts intense flavours of vanilla, chocolate and warm wood. The RRP for 700ml is €700 (US$856).

ARI Chief Executive Officer Ray Hernan said: “The 30 Year Old New American Oak Cask is an extraordinary whiskey and we are delighted to give shoppers who pass through our Irish stores the opportunity to purchase this very special and rare release.

“Like Bushmills, we are passionate about and committed to innovation and offering travellers new, exclusive products they can only find in ARI stores. We are confident the Causeway Collection 30 Year Old will become a much treasured whiskey within The Irish Whiskey Collection.”

ARI Chief Executive Officer Ray Hernan and ARI Global Head of Liquor, Tobacco and Confectionery Paul Hunnisett are celebrating the launch of the “extraordinary” 30 Year Old New American Oak Cask

ARI Global Head of Liquor, Tobacco and Confectionery Paul Hunnisett commented: “This exceptional launch has been exciting for all those involved and we are proud to add it to our coveted Irish Whiskey Collection.

“This week, we held virtual tasting sessions with Bushmills Master Blender, Helen Mulholland, as a special treat for our Whiskey Ambassadors, but most importantly to ensure they are expertly equipped to understand the inspiration behind the collection and to give our customers every note and flavour in ultimate detail.”

Proximo Head of Global Travel Retail Roy Summers added: “We are delighted to announce the launch of the 30 Year Old New American Oak Cask as a global travel retail exclusive at Dublin and Cork Airports.

“Releasing this special single malt into global travel retail is a testament to our commitment to the market and an example of how we are always looking to give travellers something special they can’t find anywhere else.”

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