INTERNATIONAL. The Moodie Davitt Report today formally unveils The Spotlight Series – bespoke, curated e-Zine publications covering airport, store or restaurant openings; key promotional campaigns; and major product launches.
The initiative follows June’s launch of the new-format Moodie Davitt e-Zine, which offers travel retail’s most impactful editorial and advertising communication platform, one that has in scope, visibility and impact redefined industry B2B media.
The Spotlight Series will complement our regular fortnightly e-Zine and offers our industry partners an unrivalled chance to create bespoke publications.
“We live in an age of big digital campaigns, interactivity, online to offline engagement and immersive experiences. Each promotion is about story-telling just as much as it is about product. We also live in a sector populated by the world’s most fabulous brands set in the world’s most thrilling retail ampitheatres. With our new e-Zine we can give life and voice (literally and metaphorically) to those stories.” – Martin Moodie
The format offers:
- Full-screen (double-page) advertising and content visuals
- Adaptable to all digital platforms
- Written by travel retail’s top journalists
- Video and audio included
- Hard copy (print versions) also available
- Can cover multiple airport and/or store locations
- Opportunity to create and drive related consumer social media coverage
- Distributed by e-mail link to the entire Moodie Davitt 11,000 e-database (GDPR-compliant)
- Also housed on The MoodieDavittReport.com – ‘the website that never sleeps’
The series began earlier this month with the ‘Spotlight’ on Duty Zero by cdf, the spectacular new eight-store network managed by China Duty Free Group (CDFG) and Lagardère Travel Retail at Hong Kong International Airport. It included exclusive on-location reporting and interviews, stunning picture galleries, video and podcasts.
Click on the image to view the Duty Zero by CDF Spotlight Series e-Zine
The Moodie Davitt Report Founder & Chairman Martin Moodie said: “Our new e-Zine has redefined travel retail B2B media in the same way that our original Moodie Report pdf did way back in September 2002. We live in an age of big digital campaigns, interactivity, online to offline engagement and immersive experiences. Each promotion is about story-telling just as much as it is about product.
“We also live in a sector populated by the world’s most fabulous brands set in the world’s most thrilling retail ampitheatres. With our new e-Zine we can give life and voice (literally and metaphorically) to those stories.
“Our capacity is not limited to store or airport openings but to brand campaigns and launches, anniversary celebrations, CSR initiatives, restaurant unveilings and much more,” Moodie said. “For example if a brand or retailer is embarking on a multi-location roll-out of a product, promotion or communication concept, we can share that journey with the reader in immersive and engaging fashion.”
“We can also produce corporate publications (branded Moodie Corporate), including White Papers, annual results, company magazines, and even B2C publications. In today’s multi-media world, the power of possibility is limitless.”
For further details please contact Publisher Irene Revilla at Irene@MoodieDavittReport.com
