Revlon-owned men’s grooming brand American Crew has extended its Acumen range of premium skincare products.
The new skincare products are featured at Oslo Airport, in partnership with Heinemann and Travel Retail Norway. As reported, the brand launched a travel retail-exclusive Acumen travel set last month.
The new products include Face Wash, Clay Exfoliating Cleanser, Soothing Shave Cream, Energizing Face Gel, Recharging Face Cream, and Hand & Body Cream. Prices range from €13 to €50.
Revlon/Elizabeth Arden/American Crew Senior Director Travel Retail Frank Andreassen said: “The addition of a premium skincare range to the existing American Crew hair, body and fragrance assortment has cemented the brand’s leadership in men’s grooming wherever the products are listed in travel retail.
“The brand and its products have proven able to unlock the untapped potential for men’s footfall and conversion within the Beauty category. That is, of course, a key driver for securing an overall category growth.”
