Italian womenswear and accessories house Coccinelle has released its Spring/Summer 2023 advertising campaign.
#AllAboutUs features a collaboration between Italian photographer Giampaolo Sgura and fashion journalist and stylist Anna Dello Russo. The campaign video is filmed in black and white, with a ‘back-to-the-future’ theme.
Paying homage to the “innocent, rebellious sensuality of the fifties”, the project was set at a drive-in to echo the neorealist atmosphere of cult classic films such as The Outsiders and American Graffiti. According to Coccinelle, it also captures the vintage vibes of Grease and Happy Days.
The campaign (as shown in the video below) shows models in Cadillac and Thunderbird convertibles in a pop-up party, where the mood is carefree and cosy.
The Coccinelle Spring/Summer 2023 collection is available now in selected travel retail locations worldwide.
The range includes the Magie bag, which has a plectrum clasp inspired by Elvis Presley’s rock’n’roll, Sole with a rounded flap and Nico, with key detail an oversized metal plectrum clasp.
