All Eyes on… Recovery: Virtual Sunglasses Workshop reveals stellar retailer line-up

The Virtual Sunglasses Workshop 2020 will be held on 14 October 10:00am BST at the Sunglasses Workshop Suite

The Virtual Sunglasses Workshop 2020 — which will be held in a virtual format for the first time at the Moodie Davitt Virtual Travel Retail Expo — will feature a powerful speaker line-up including senior executives from China Duty Free Group, Dufry, The Shilla Duty Free and Duty Free Americas.

The event will take place on Wednesday, 14 October at 1000 UK/1700 Singapore time. All Virtual Travel Retail Expo attendees can access the live session via the Sunglasses Workshop Suite within the Sunglasses exhibition zone.

The retailer panel includes China Duty Free Group Deputy Director for Fashion Julie Kwok; The Shilla Duty Free Luxury Fashion & Fashion Accessories Merchandising Director Jaephil Yoon; Duty Free Americas CEO Jerome Falic; and Dufry Luxury, Fashion, Sunglasses, Watches, Jewellery and Accessories Category Management Director Manuela Facheris.

(Left) China Duty Free Group Deputy Director for Fashion Julie Kwok; (Right) The Shilla Duty Free Luxury Fashion & Fashion Accessories Merchandising Director Jaephil Yoon
(Left) Duty Free Americas CEO Jerome Falic; (Right) Dufry Luxury, Fashion, Sunglasses, Watches, Jewellery and Accessories Category Management Director Manuela Facheris

This year’s Sunglasses Workshop is themed ‘All Eyes on… Recovery’ and will focus on how the sunglasses category can be a catalyst for channel recovery. The virtual event is produced by integrated design and communications agency FILTR and moderated by The Moodie Davitt Report President & Editorial Director Dermot Davitt. It will run for one hour and include interactive elements, allowing the audience to participate with questions, live polls and handouts.

“It’s crucial that we bring together all the key stakeholders in the sunglasses category for this very important session,” said the event co-hosts. “The participants will share valuable insights that will benefit not just players in the sunglasses category, but also the entire channel.

“In this new era of travel retail, partnership is essential, and we want to send out an unequivocal message of commitment to collaboration within the sunglasses community. We hope that this new virtual format for the sunglasses workshop will attract the biggest audience yet. See you there!”

Industry stakeholders interested in attending the Virtual Travel Retail Expo and the Virtual Sunglasses Workshop can register at https://events.eventzilla.net/e/virtual-travel-retail-expo-2020-2138793403. Retailers, landlords and exhibiting companies can register for free by emailing support@virtualtrexpo.com.

This year’s theme is ‘All Eyes on… Recovery’ and will focus on how the sunglasses category can be a catalyst for overall channel recovery (pictured are panellists from the well-attended 2019 event in Cannes)

The Virtual Sunglasses Workshop 2020 will be available on-demand after the event through the Virtual Travel Retail Expo platform. The Sunglasses Workshop suite will be open throughout Expo week (12 – 16 October), giving visitors the chance to discover the sunglasses category and get the chance to win two pairs of sunglasses daily at a virtual photo booth.

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