Safilo Group has partnered with King Power International (Thailand) to promote its Polaroid eyewear brand at the retailer’s Srivaree downtown duty free complex.

The activation, which ran throughout October, centred on a ‘Mr Pixel’ Polaroid mascot.

In-store buzz: Mr Pixel entertained customers of all ages

Mr Pixel posed for photos with adults and children and gave out Polaroid stickers and badges. King Power sales staff were also given mascot badges to wear with their uniforms.

Mr Pixel with King Power International sunglasses sales staff