UAE chocolate brand Al Nassma has launched a Chinese New Year box of camel milk chocolates with Dubai Duty Free.
The special edition – a red box finished with a gold ribbon – is exclusive to Dubai Duty Free, and available in all stores, with a RRP of AED79 (US$21.94).
Al Nassma Chocolate Director of Sales Patrick Dorais said Asian customers, including those from China, Japan, Taiwan, South Korea and Hong Kong, account for one third of the brand’s sales. His figures indicate that Chinese consumers make up 4% of traffic at Dubai International but account for 14% of Al Nassma’ sales.
