Camel milk chocolate brand Al Nassma has extended its network in the Middle East through new listings with major travel retailers.
The brand is now available at Dufry outlets in Egypt and Morocco and with Lagardère Travel Retail in Jeddah, Riyadh and Dammam, Saudia Arabia.
The brand’s collaboration with Dubai Duty Free has been extended, with the addition of a camel display in the retailer’s new Riverland Dubai at Dubai Parks and Resorts outlet. Al Nassma is also available in the refurbished Dufry shop at Sharjah International Airport.
Al Nassma Director of Sales Patrick Dorais said the brand lends itself to providing a “well-needed” Sense of Place in the Middle East and North Africa markets.
“Our iconic displays create a ‘wow’ effect, interrupting the passenger journey and driving penetration into the category, ultimately benefiting not only ourselves and the retailers but also our confectionery confrères [brothers],” he said.
Earlier this year Al Nassma secured a listing with Plaza Bali at Jakarta Airport.