INTERNATIONAL. Airport ecommerce platform Grab is rebranding as Servy: the enterprise self-service platform for hospitality. The Grab Airport Marketplace and Grab app will remain offerings under the Servy umbrella of digital solutions.

Servy (formerly Grab) has styled itself as “the enterprise self-service platform for hospitality” as it extends its remit beyond airports

The rebrand to Servy reflects the evolution of the company, it said, beyond providing the ability to order food on the go at the airport. The portfolio spans self-service solutions for all areas of hospitality, with the company branching into new avenues such as street-side restaurants, venues and arenas, hotels and resorts and enterprise food service.

Grab, which was founded in 2014 as an airport mobile ordering app for food & beverage, has now processed more than six million transactions across the world.

In addition to its airport marketplace, Servy will continue to provide three core products “to enhance the guest experience and reduce high-touch service aspects across hospitality”. Servy’s solutions include QR/NFC-based Order@, allowing guests to order and pay from their own device without an app; Servy Marketplace, combining multiple dining and retail options in one user interface, accessible from the user’s mobile device; and Self-Service Kiosks, enabling self-order and self-checkout guest experiences across a variety of hardware options.

Servy aims to position itself at the heart of the digital conversation between hospitality providers and consumers

Servy CEO Mark Bergsrud said: “We’re incredibly proud of the progress the company has made over the last five years, having become the world’s leading airport ecommerce platform. Starting with our launch at Hartsfield-Jackson Atlanta International Airport in 2015, we’ve built a network of meaningful partnerships across the industry with hospitality operators, airports, airlines and distribution channels. The rebrand to Servy signals and supports further expansion across the business and beyond airports.”

Servy CXO Jeff Livney said: “The rebrand to Servy represents our natural evolution and response to changing consumer demands, with an increased importance placed on contactless options from both our partners and guests. We’re committed to the same vision that has guided us since day one: working with our partners to integrate technology that enhances the guest experience.”

*Servy CXO Jeff Livney will be a speaker at the Summit of the Americas – A Virtual Experience on 5-9 April. He will discuss the evolution of digital solutions for travel dining and shopping and airport ecommerce. For more on the event, click here.

**For a recent interview with Jeff Livney in The Moodie Davitt eZine, click here.