INTERNATIONAL. Marshall Arts International has released a new video series dedicated to profiling innovation in airport retail, just ahead of next week’s Trinity Forum in Bangkok. The first videos are published today through The Moodie Davitt Report and www.airportdynamics.tv and the long-form videos will be presented to delegates at The Trinity Forum (which takes place on 1-3 November).
The new series, titled ‘Airport Commercial Excellence’, brings to life the latest commercial developments at airports including Vancouver, London Gatwick, Belo Horizonte and Riga.
The focus was on how these airports improved the consumer experience through their investments and progressive thinking, said Marshall Arts International Owner Peter Marshall.
He said that each airport’s ‘DNA’ is captured in the videos, through the strength of its retail and food & beverage offer. He noted that the airports showcased offer lessons in how to engage with travellers, through their broad commercial offers, Sense of Place and omni-channel approaches.
In coming days we will bring you the long-form versions of each of these airport videos.
