CHINA. Airport Authority Hong Kong (AAHK) and JCDecaux have partnered to launch a new digital advertising platform on AAHK’s mobile app at Hong Kong International Airport (HKIA).
Passengers download the app, called HKG My Flight, to access real-time flight information, navigate through the airport and access its free Wi-Fi
A “splash” ad for beauty brand Shiseido will now appear when the app is opened. As customers using the app approach the duty free zone at HKIA, their phones will receive notifications of nearby promotions. When shoppers enter their personal data into the app, they can redeem samples at Shiseido’s counters.
Digital advertising panels in the airport are now also embedded with QR codes so that passengers who do not use the app can access the website for the campaign.
Footnote: In early 2019, The Moodie Davitt Report is launching a new monthly e-Zine, Sight Lines – The Amazing World of Airport Advertising, in which we will profile advertising and communication initiatives across world airports. Each issue will build to a very special culmination later in the year. For details contact Irene Revilla at Irene@MoodieDavittReport.com.
Footnote 2: Entries are now being invited for The Moodies, the sixth edition of the prestigious annual awards that spotlight digital, social media and marketing excellence across the airport and travel retail sectors.
The awards embrace airports overall, and sub-sectors such as travel retail food & beverage and advertising, as well as the wider travel retail sector. Entry is by submissions from the industry.
This year The Moodies feature a number of new categories, each designed to showcase the best of the evolving digital, social and marketing landscape, these include:
- Best In Data & Analytics
- Best KOL-Led Campaign
- Best Use of Real-Time/Geolocation
- Best Agency
- Best Tactical Advertising Campaign
- Best Branding Advertising Campaign
- Best Native Campaign
- Best Launch/Relaunch
- Best Use of WeChat
- Best Employee Engagement
- Best CSR or Cause Advocacy
Click here for full details.