AirAsia partnership RedRecords to release Jannine Weigel’s debut single ‘Passcode’

MALAYSIA. RedRecords — a joint venture between AirAsia and Universal Music Group — is releasing ‘Passcode,’ the debut single of Thai-German artist Jannine Weigel. The new single will be released on 18 September.

RedRecords aims to showcase ASEAN musical talent and give rising Asian pop-stars a global platform. Jannine Weigel is the record label’s first signed talent. RedRecords has also partnered with American label Def Jam Recordings to release Passcode in the US market.

RedRecords CEO Hassan Choudhury commented, “When AirAsia CEO Tony Fernandes and I became aware of Jannine, our backgrounds in music and entertainment told us that this was an artist primed for worldwide success.

RedRecords CEO Hassan Choudhury said that Jannine Weigel was “the obvious choice” for the label’s first artist singing

“With the ambition we have for RedRecords, along with the extensive global marketing resources at our disposal, Jannine was the obvious choice as our first signing,” added Choudhury.

Passcode was produced by Grammy-nominated record producer Tommy Brown, who has previously worked with award-winning artists Ariana Grande, Chris Brown and Fifth Harmony. The song was co-written by Canadian singer-songwriter Jessie Reyez.

The accompanying music video, which features some of Malaysia and Thailand’s top TikTok KOLSs, was directed by Kuala Lumpur-based filmmaker Philip Rom Kulleh.

 

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If you want a little sneak peek of #passcode you can be the first to hear the preview on TikTok now! #whatsyourpasscode

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Jannine Weigel is a singer, actress, model and influencer. She has a strong social media following with 3.6 million YouTube subscribers, 3.2 million Facebook followers, 1.7 million Instagram followers and more than 500,000 TikTok followers. She is the first Thai singer to receive YouTube’s official Gold Button.

“Singing is what truly makes me happy,” commented Weigel. “I love how music can affect people and how a song can evoke raw emotions in all of us.

“I want to be able to inspire people out there. I feel like I’m proof that as long as you never give up, anyone can have a shot at achieving their dreams, no matter where they come from.”

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