MALAYSIA. AirAsia is celebrating the tenth year of operations for its BIG Loyalty programme in 2020. The airline has launched a mobile game and is aiming to reward members by giving away loyalty points, tied into Chinese New Year celebrations.
AirAsia will give away more than six million BIG points until Chinese New Year eve (24 January) in the ‘Points Catcher’ game. Members of the loyalty programme can log in to the AirAsia BIG mobile app to play the game, which is inspired by the traditional arcade claw machine.
Players must manoeuvre the claw and pick a mandarin orange emoticon that contains various denominations of BIG points, with 888 the highest amount. BIG members are being encouraged to log in to the game every day during the 10-day campaign period. A daily ‘BIG points multiplier’ will increase and multiply the number of points won on a particular day, which increases with consecutive daily log ins.
AirAsia BIG Loyalty was incorporated in December 2010 and is owned and operated by Biglife. The airline says it has become a lifestyle platform that goes beyond just flights, with more than 300 partners across lifestyle, travel and financial services categories involved.
“We are very proud to celebrate this milestone,” said Biglife CEO Spencer Lee. “In the last ten years we have been innovating our products and transforming our company, and now we are very excited to see what our future has to offer.
“We will continue to invest in new capabilities and continuous innovations to reward our members at every step of their lives, and strengthen our position as one of the world’s most valuable digital loyalty marketing companies, powered by a universal digital currency, BIG points.”
A series of campaigns and promotional activities will be rolled out over the coming months, according to Lee.
