Aeon Jewellery targets Asian consumers with new YOU brand

The Rose Gold Trinity Necklace: a key YOU collection piece

Aeon Jewellery, owned by JCI Jewellery, will launch the YOU jewellery brand at next month’s TFWA Asia Pacific Exhibition in Singapore (Stand: H 32 Basement).

YOU offers a range of delicate necklaces, bracelets and rings, said to be in line with the style preferences of the Asian consumer.

Aeon Jewellery Key Accounts Manager Claire O’Donnell said: “YOU is a very new brand for us; it was first shown at TFWA World Exhibition, although we wanted to gauge our customers’ reaction to the range before we announced its launch to the press. As the collection is ideal for the Asian traveller, we thought that the TFWA Asia Pacific Exhibition was the ideal time to announce its launch into travel retail, and we are looking forward to a successful show.”

YOU jewellery is said to be inspired by the individuality and independence of every woman. “Its essence can be explained in a few simple words, ‘see me for who I am’,” Aeon Jewellery stated.

A key collection piece is the Rose Gold Trinity Necklace, which features three pendants. Plated in rose gold, it is presented in a gift box.

“Asia Pacific is a very important region for us, filled with many exciting opportunities, so this exhibition is a key date in our calendar. We want to continue to build strong relationships with the key buyers, and show both our current and potential partners that we have the jewellery to meet all of their needs and demands. We are passionate about the region, and are willing to invest to gain the business that we desire,” O’Donnell added.

Further information is available from Claire O’Donnell on tel: 028 8676 7977 or by email: Claire@jcijewellery.com

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