Accolade Wines has launched a new gifting range across three of its premium brands within travel retail: Hardys from Australia, Flagstone from South Africa and Mud House from New Zealand.
The gift packs, designed to tap into the growing gifting shopper mission, feature a combination of ‘impactful’ design and ‘quality’ materials and aim to encourage shoppers to trade up.
The range comprises six different wines from three different countries:
Eileen Hardy Shiraz and Chardonnay are presented in a light blue gift box which features the Eileen Hardy stamp and signature. These wines were originally launched in 1972 in honour of Eileen Hardy, the Hardy family matriarch. Each vintage, the winemakers select the best hand-picked parcels of fruit from regions throughout Australia to carry the ‘Eileen Hardy’ Label.
Hardys HRB Cabernet Sauvignon and Chardonnay are housed in black and white boxes, respectively.
In 1865 Thomas Hardy had the foresight to begin blending grapes from different regions, believing that the blending would enhance the different qualities of the grapes. His vision has since become the inspiration for the Heritage Reserve Bin (HRB) range.
Flagstone Velvet comes in a bright purple gift box that is said to represent the full-bodied wine. The Flagstone emblem sits on the front of the box. The red wine blend offers notes of cinnamon and spice, above a concentration of intense dark berries such as mulberry and blueberry.
Travel retail-exclusive Mud House Hill No.5 Single Vineyard Sauvignon Blanc is presented in a red tin which is designed to highlight the brand’s sponsorship of the British & Irish Lions for their upcoming tour of New Zealand. The wine offers tropical, citrus and green bean flavours on the front palate.
Accolade Wines Commercial Director Rupert Firbank commented: “We are delighted to be introducing these new gift packs to travel retail. The industry revolves around gifting, so products like this are sure to be popular with our customers. Each gift box represents the brand it houses; the quality and innovation are evident in the way they look and feel, so we are confident that they will be a big hit for Accolade.”