Abercrombie & Fitch trusts its instincts with World Duty Free global launch

Inter Parfums has partnered with World Duty Free on a one-month worldwide exclusive promotion of First Instinct for Women, the latest fragrance from Abercrombie & Fitch.

The promotions, which began on 22 February, are currently taking place in Heathrow Airport Terminals 2,3,4 and 5 and at Gatwick Airport’s North and South Terminals.

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High-profile at Heathrow: The Terminal 5 installation illustrates the investment underpinning the launch

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Inspired by the first moment of attraction between two people, First Instinct for Women is a floriental fragrance with top notes of sun-kissed magnolia, grapefruit zest and passion fruit. A heart of wild orange flower blends with butterfly orchid and water lily over a warm base of amber, tonka and musk.

IFF Master Perfumer Laurent le Guernec, creator of the fragrance, explained: “I feel that First Instinct for Women is at once playful, feminine, and alluring. With a sensual opening, a sparkling development and a trail of irresistible yet effortless seduction, this formula was crafted to ensure captivation.”

Pretty in pink: Designed by Fabrice Legros of Studio Pi, the bottle ‘is based upon a rectangular construction, yet with roundness that conveys femininity’
Pretty in pink: Designed by Fabrice Legros of Studio Pi, the bottle features a rectangular construction, yet with “roundness that conveys femininity”

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