CHINA. DFS Group has unveiled its new concept House of Jewels in T Galleria by DFS, Macau, Shoppes at Four Seasons. Spanning over 2,500sq ft, the store offers a curated selection from top European jewellers.
The first multi-brand jewellery concept store to be introduced by the luxury retailer, House of Jewels debuted on 5 May.
The concept features nine luxury jewellery brands, seven of which are exclusive to DFS in Macau: Damiani, dinh van, Fred, Garrard, Ginette NY, Persée Paris, RedLine, Stephen Webster and Vanrycke.
The store design is an agile, semi-open modular space that features blush tones and sleek lines, inviting customers to explore a curation that brings together the nuances of France, Italy and the UK to the DFS jewellery brand stable. The store also includes an Experience Bar and a VIP room.
The opening Champagne reception for guests featured a series of special activations to highlight the luxury jewellery brands, including customised gift-wrapping for purchases.
DFS Managing Director Macau Johan Pretorius said: “The unveiling of the House of Jewels marks the beginning of a new era – where we honour the desires of our discerning clients by providing a memorable experience that is highly curated, immersive and showcases exclusive offerings. This, married with our personalised customer service approach, showcases our readiness as a luxury retailer to welcome a new wave of modern globetrotters to be delighted at our stores.”
DFS Senior Vice President Watches and Jewelry Charles-Henry Chenard said: “Through decades of history cultivated alongside some of the world’s most coveted luxury watches and jewellery brands, DFS has long been lauded for its unparalleled line-up and authority in both categories.
“We have evolved alongside our seasoned shoppers – as well as their next generation of taste makers – and have answered their needs by developing concepts such as House of Jewels which features a curated selection of fine jewellery: from precious colour stones and diamond engagement rings to collectible pieces. We look forward to welcoming clients to this exclusive new selection and bespoke experience.” ✈
