‘A whole new level’ – MSC Euribia to set sail with largest shopping area at sea

INTERNATIONAL. MSC Cruises’ new vessel MSC Euribia will set sail in June, featuring 1,278sq m of shopping space, the largest at sea according to the cruise company. It houses a Luxury Plaza, an expansive range of tech and gadgets, as well as new environmentally responsible products in line with the ship’s environmental message.

MSC Cruises Head of Retail Adrian Pittaway said: “We’re particularly excited to share what we have in store aboard MSC Euribia with our future guests. She’s really taken what we started on her sister ships and brought it to a whole new level, with open, fluid retail spaces, new meeting areas and dedicated, immersive spaces for luxury, it ensures that we offer something new for every type of guest.”

A view of the Luxury Plaza, which houses an array of concepts across categories and guest experiences

Among the highlight features are:

The Luxury Plaza: A space for new luxury retail concepts, located on Deck 6, off the promenade. Open all day, guests can participate in workshops, seminars, discovery sessions, one-to-one consultations with a personal shopper, tastings, as well as demonstrations.

TimeVallée: The luxury watch & jewellery multi-brand concept boutique is located within the Luxury Plaza. TimeVallée partners for the second time with MSC Cruises following the previous opening on MSC Seascape. Sales Ambassadors will introduce guests to sought-after watchmaking brands such as Baume & Mercier, Bvlgari, Hublot, IWC Schaffhausen, Montblanc, Panerai, Tag Heuer and Ulysse Nardin.

A new Liquor & Cigars concept: For the first time in the fleet, MSC Cruises will launch a Liquors & Cigars area, offering an exclusive range with limited availability. It houses Davidoff cigars and accessories, and a selection of Scotch single malt whiskies, with bottles priced up to €11,600.

The Shopping Gallery features a strong tech offer, including the fleet’s widest range of Samsung products

The Shopping Gallery: Nearly 250sq m of “redesigned and evolved space” features beauty, the widest selection of tech in the fleet, as well as food and drinks, showcasing new products and events through fully immersive experiences, using a newly created ‘digital zone’. This new zone will include the fleet’s widest range of Samsung products, providing product options from smart watches to mobile phones. MSC Cruises said: “The gallery brings modernity and technology together in an innovative way as never before seen in cruise retail.”

The MSC Logo Shop: MSC Cruises said it is “continuously seeking new and innovative product ranges that reduce any impact on the environment”. The MSC Logo Shop has diversified its selection with a focus on recycled or natural materials, reduced packaging and waste reduction, as well as increased eco labelling certification. Among the MSC Cruises branded materials are options made from natural rubber, BSCI certified cotton, FSC certified wood and paper, recycled PET yarns, BPA-free or sugarcane-based plastics, recycled fishing nets and more.

Other highlights of the ship include artwork by renowned British artist Julian Opie in l’Atelier du Voyageur bar; The Carousel Lounge with panoramic ocean views; a 700sq m kids’ area; ten dining venues including five speciality restaurants; five pools and the ship’s own coral theme Ocean Cay AquaPark; 945-seat Delphi Theatre; 21 bars and lounges, plus Galleria Euribia, the longest LED Dome at sea, with an array of shops, restaurants and entertainment. ✈

Food & Beverage The Magazine eZine