DENMARK. Danish fashion jewellery brand Pilgrim has unveiled its Summer 2009 collection. It is characterised by bright colours, new designs and colour updates to meet the growing customer demand for vivid pieces.
Commenting on the fresh styles that are set to enter travel retail, Key Account Manager Marianne Salomon said: “Big flowers in strong colours are what the customer wants right now. It’s all about spring and summer sun, a new beginning and a fresh start. Our bright, flowery summer collection provides just that.”
The wide-ranging collection boasts edgy details and spans simple designs with delicate details as well as round, powerful statement shapes. Pieces from different series can easily be combined for personalised looks, the company said.
The 2009 Be Outstanding campaign, starring Danish model Tilly, has been created to represent the brand’s philosophy to be beautiful and outstanding.
According Pilgrim’s design department, based in Skanderborg, Denmark, the best-selling trend pieces are expected to be Sweet Sensation, Filigree, Pure and Precious, Bohemian, Sea Shell, Circling and Blessings from India.
“Reaction to our collection has been great, as our buyers want more colour,” said Salomon. “Given the demand from our Spring Collection, we expect Sweet Sensation to do very well with its vivid, bold floral focus.”
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Sweet Sensation, featuring organic shapes, is expected to be among the best-selling trend pieces for Pilgrim this year |
SUMMER 2009 COLLECTION
Sweet Sensation: The organic shapes of the petals in Sweet Sensation give the flower unique look. The bold collection features three necklace designs, a colourful bracelet, and two styles of earrings. The collection features Crystallized Swarovski Elements and is available in five colour combinations.
Filigree: Patterns and flowers are combined with pearls and gemstones. This series features five necklaces, three bracelets and four diverse earring styles, one ring design and an anklet. The collection is presented in three colours.
Pure and Precious: This series merges round shapes and light design and is presented in four colours. There are three necklace designs, a bracelet, three earring designs and a ring. The collection uses precious stones in coloured white jade.
Bohemian: Bohemian’s fun yet refined range is designed to offer something for everyone. There are four necklace designs, two bracelets, four styles of earrings and a delicate ring featuring a beaded flower. This collection has both freshwater pearls and glass beads, and comes in three colour combinations.
Sea Shell: This series takes its inspiration from the beach. The small range is presented in either silver or gold, both with clear Crystallized Swarovski Elements. It features three necklaces all with fun seashell designs, alongside a bracelet, an anklet, three earring styles, plus a ring.
Circling: Round with an edge, these bold designs feature a 70cm drop statement necklace, plus two further necklace designs, two bracelets and two earring designs. The range comes in two colour options, and features resin pieces.
Blessings from India II and III: These are two colourful series has twisted leather combined with multi-coloured beads. Available in a wide range of colour with each piece featuring various colour combinations. Series II has four bracelets, which come in four colour options. Series II also has a black/multi necklace. This collection uses many glass beads, plus bone, metal beads, precious stones and cotton cord.
Series III offers six necklaces, all 105cm long, which can be looped twice as a necklace or wrapped around the wrist, as well as six bracelets. They come in a variety of colour choices. These bright pieces feature glass beads, bone, metal beads and cotton cord.
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The Bohemian beaded flower range is fun yet refined and is designed to offer something for everyone |
New colours for Pilgrim best-sellers
Pilgrim offers a collection that features the best-selling flower designs from previous series. Floral Boho comes in three colour combinations, all with floral accents, while the Calla collection incorporates the Calla Lily into its pieces. The Flower and Pearl range features delicate five-petal flowers in white purple or turquoise while Romance and Spring Garden ranges both have a focal point on feminine flowers.
In addition to these flower-themed jewellery ranges, the Summer 2009 collection also showcases the popular Charm Collections, including Mega Charms and Earring Charms.
All Pilgrim jewellery is hand-crafted and plated in 16ct to 22ct gold or sterling silver.
For details contact Marianne Salomon, Key Account Manager, Pilgrim, tel: +45 6310 4700, e-mail mas@pilgrim.dk Visit www.pilgrim.dk
MORE STORIES ON PILGRIM
Pilgrim stands out this spring with a fresh new face – 28/01/09
Pilgrim hails Heinemann’s Danish brand promotion – 27/11/08
Pilgrim team will be full of charm at Cannes – 23/09/08
Pilgrim tailors its travel retail collection, naturally – 11/08/08
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