MACAU, CHINA. Dior has opened a pioneering combined fragrance, beauty and jewellery boutique in T Galleria by DFS, The Shoppes at Four Seasons, one of Macau’s most luxurious shopping locations.
Dior’s partnership with DFS Group represents the French brand’s first travel retail beauty boutique globally to offer fashion jewellery.
The Grand Opening is being held this afternoon (18 May) and The Moodie Davitt Report is on location to bring you extended coverage.
Dior said the 93sq m boutique offers “the most exquisite shopping experience for customers, delivering the excellence and savoir-faire of Dior”.
“The ultra-luxurious boutique illustrates the singular creative passion that makes the Dior magic live on with audacity, true femininity and excellence,” the brand said, describing the offer as “a unique confluence of beauty and fashion”.
Customers can discover Dior jewellery designed by Maria Grazia Chiuri alongside Dior beauty collections.
The boutique offers an array of new creations and limited-edition offers exclusive to Four Seasons Macau.
“Our new boutique showcases the best product offers and best-in-class services that the house of Dior has to offer,” said LVMH Beauty Travel Retail APAC Managing Director Andre Marzloff.
“Our goal is to create a multi-sensorial customer experience together with our partners that will make it a personally curated and memorable shopping experience for any client visiting us at the Shoppes at Four Seasons.”
“We are delighted to partner with Dior to open the very first Dior beauty and jewellery boutique in Macau,” said DFS Group Senior Vice President Beauty Amael Blain.
“With our pioneering vision, DFS continues to innovate by bringing customer experiences to the next level in all its stores. This new luxurious space is yet another example of retail excellence with a high level of personalisation and services – from premium fragrance offers, a bespoke treatment space and an exclusive fashion jewellery collection.
“We look forward to welcoming our discerning customers in Four Seasons to discover the extraordinary world of Dior.”
A multi-category journey of discovery
Customers can discover a range of Dior icons from fragrance to beauty.
The fragrance line-up features scents from in-house perfumer Francis Kurkdjian plus house classics such as J’adore and Miss Dior alongside signature men’s perfumes including Sauvage.
Customers are invited to have their bottles personalised with what Dior described as the most premium engraving service that exists today.
The makeup counter offers a glimpse into the workings of Dior beauty maestro and Creative and Image Director of Makeup Peter Philips, featuring a range of his creations and house icons such as Rouge Dior and Dior Forever.
The Dior Addict lipstick, a recent launch dubbed as “the icon for extreme shine”, is designed as a fashion accessory, Dior noted. It begins a new chapter in the Dior story, the brand added, offering four new couture cases inspired by the house’s fashion creations.
Each of the cases is adorned with the deconstructed Dior oblique logo on the side. Among the four limited-edition cases, the burgundy oblique version with its design inspired by Dior’s canvas expertise is available exclusively at the boutique.
In addition to providing the latest makeup trends and techniques, Dior beauty consultants are on hand to share their extensive know-how and personalised makeup tips.
Skincare exclusives on offer
Dior skincare enjoys its own space within the boutique, a dedicated zone that offers an extensive collection including Dior Prestige, Capture Totale and what the house described as the epitome of Dior luxury skincare, L’Or de vie. Several Dior skincare travel exclusives are highlighted.
The boutique is designed to offer an elevated premium skincare experience, notable for a dedicated alcove, including personalised consultation and treatment spaces offering an array of Dior beauty services.
La Collection Privée Christian Dior
The boutique also houses La Collection Privée Christian Dior fragrances, candles and soaps.
Described as “a luxurious Dior universe entirely dedicated to the love of perfume, an olfactive lifestyle, and the art of gifting by Dior” the La Collection Privée flagship displays the newest retail design concept – “more luxurious, warm and generous.”
It offers an extensive collection of fragrances, candles, soaps and body creams, for perfuming, each celebrating a contemporary French art de vivre (art of living).
Fragrance highlights include Lucky, the fragrance of good luck, echoing the history between the house of Dior and Lily of the Valley. ✈
