Drinks group Edrington features as one of our Exhibitors of the Day on 11 November during the Virtual Travel Retail Expo Buyers & Brands Bonanza Month.
To visit the Expo click here (note: If you have not registered to attend the Expo, you can do so here free of charge if you are involved in the travel retail sector).
“No ordinary single malt”: These are the words used by Edrington to describe its Highland Park single malt Scotch whisky.
A simple, powerful presentation quickly immerses visitors into the brand’s background and its ethos of resilience and honour, which, according to Edrington, has Highland Park as a “tribe apart” from other brands.
Nine Highland Park expressions, including several which are exclusive to travel retail, are highlighted.
Highland Park is one of six Edrington brands featured at the Expo, with the spotlight also falling on The Macallan, The Glenrothes, Brugal, Naked Malt and the Famous Grouse.
As reported, The Macallan single malt Scotch whisky and luxury British automotive manufacturer Bentley Motors revealed a powerful new partnership in August.
The collaboration, which is also highlighted in the Edrington Virtual Travel Retail Expo suite, is designed to build on the brands’ respective rich heritages to develop a range of distinctive collaborations.
The alliance will also further the partners’ collective vision of a more sustainable future. The partnership will focus initially on core areas, including the brands’ shared journey to carbon neutrality; innovative research into the sourcing of sustainable materials; and teamwork on finding and sharing sustainable, local suppliers.
The two brands, united by what they describe as “a dedication to mastery, craftsmanship, creativity, and innovation”, plan to share learnings from their respective industries, while pursuing “uncompromised excellence”.
Edrington’s strong CSR strategy and its efforts to support those in need, particularly during the COVID-19 crisis, are also detailed and an Edrington corporate presentation offers visitors an overview of its operation in travel retail across countries, segments and channels.
Virtual highlights:
- Discover Edrington’s key brands and the stories behind them
- Learn of Edrington’s strong CSR strategy and the importance of giving more.
Where: Wine, Spirits & Beer
The Virtual Travel Retail Expo platform has been further streamlined with a much-enhanced and speedier log-in procedure, improved video loading speeds and continued navigational improvements.
In a bonus, registration (go to www.VirtualTRExpo.com) is complimentary from now and throughout the bonus month for anyone involved in the travel retail industry. Please note you cannot access the Expo without registration, and all delegates must first be verified as connected with the travel retail sector and are subject to qualification criteria.
