Greek jewellery specialist Anna Maria Mazaraki will make its debut in the Asia Pacific market at next month’s TFWA Asia Pacific Exhibition and Conference in Singapore (B2 K5).
Mazaraki operates 19 monobrand stores in locations throughout Greece and one in Cyprus. All the jewellery is made in Greece by local artisans and goldsmiths.
In travel retail Anna Maria Mazaraki is listed onboard Aegean Airlines and will be available on Transavia flights from 1 May.
Brand owner Anna Maria Mazaraki said: “With 20 stand-alone stores my vision has always been to set trends and design fresh, fashionable, friendly and feel-good jewellery. In Greece, ‘giving’ is in the hearts of our people and at the heart of our brand. In Singapore we want to bring a piece of Greece’s light to everybody around the world.”
TFWA Asia Pacific is the brand’s first international exhibition. “We chose TFWA Asia Pacific because travel retail is a strategic industry to bring our brand to the world and because Asia Pacific is a receptive, fast moving market that welcomes unique brands such as ours,” Mazaraki noted.
“By taking our story outside Greece, the brand is aiming at owning monobrand stores in key markets in Europe, USA and the Asia Pacific region.”
At the exhibition Anna Maria Mazaraki will spotlight sterling silver and gold pieces, in 9, 14 and 18ct, along with its Athens Eye and Eternal Summer collections.
