A tale of tattoos: Diesel collaborates with footballer Neymar Jr. for Spirit of the Brave fragrance launch

Diesel Fragrances has launched a new fragrance in collaboration with Brazilian footballer Neymar Jr.

Brand owner L’Oréal announced the tie-up in late April, as it noted Neymar Jr. would become the first sporting celebrity to front a Diesel fragrance.

Skin in the game: Brazilian footballer Neymar Jr. is fronting the new Diesel fragrance and a supporting campaign.

The fragrance, Spirit of the Brave, is supported by a campaign that is being rolled out in more than 40 countries. The release coincides with Neymar Jr.’s first decade as a professional athlete, and also marks the 10th anniversary of Only The Brave, Diesel’s signature fragrance for men.

The Spirit of the Brave campaign focuses on Neymar Jr.’s story and personality, which are revealed through his more than 70 tattoos. Each illustrates an important event in his life, Diesel said.

The tattoos come to life in the campaign under the direction of Canadian director and photographer Mark Zibert, and reveal Neymar Jr.’s definition of bravery: ‘never take yourself too seriously, never stop playing even in front of your greatest fears’.

Neymar Jr. was heavily involved in creating the fragrance and the story of the new campaign, Diesel noted.

One of Neymar Jr.’s tattoos has also inspired the Spirit of The Brave bottle (pictured right). Shaped as a fist, it displays the lion Neymar Jr. wears on his hand, which is “a symbol of self-confidence and bravery”, Diesel said.

[Play with your fears: The Spirit of the Brave campaign reveals Neymar’s definition of bravery.]

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