Ferrero Travel Market has launched an innovative new premium tablet format, marking its entrance into the chocolate tablet category.
Ferrero has partnered exclusively with Lagardère Travel Retail to pre-launch the new tablet range in selected stores from September 2021, with a global travel retail rollout planned for January 2022.
The new tablet range was developed over three years, by a team of more than 50 people, who created over 300 recipes, before finding the right balance of flavour and texture for the new tablet.
The Ferrero Rocher Tablet is available in milk, dark 55% cocoa and white chocolate flavours, with each expression crafted with only the highest-quality ingredients. All three flavours are available in a travel retail exclusive multi-pack.
The 90g tablet offers the same distinctive taste of the brand’s hero chocolate and hazelnut Ferrero Rocher specialty. Each square of the new tablet is crafted to take consumers on a delicious, multi-sensory chocolate journey. It features a gentle dome over the square that pays homage to the original Ferrero Rocher treat, while a chocolate base supports a cream filling covered with a chocolate top layer and sprinkled with crunchy hazelnut.
“With the launch of the new Ferrero Rocher Tablets, we are offering a new taste experience inspired by one of our most iconic brands which is loved all over the world,” commented Ferrero Travel Market General Manager Sergio Salvagno. “A different chocolate shape, but one that remains faithful to what Ferrero Rocher lovers expect ,and a multi-sensorial taste experience that brings a special moment of pleasure. We have achieved this remarkable result thanks to our constant focus on product innovation and the passion for quality that has always distinguished us.”
Ferrero Travel Market is showcasing the new tablet innovation at the Virtual Travel Retail Expo (11-15 October) and the TFWA World Exhibition in Cannes (24-28 October).
Ferrero Travel Market’s Experience Room at the Virtual Travel Retail Expo guides customers through various brand islands, offering the latest updates from its powerful portfolio of confectionery brands. These include Kinder, Nutella, Tic Tac and its Premium Chocolate portfolio.
For more information, visit the revamped Ferrero Travel Market Website, which has been enhanced to offer a dynamic and intuitive B2B portal and an overview of B2C content, that is fully integrated into the confectionery company’s digital ecosystem.