AUSTRALIA. Leading single malt Scotch whisky Glenfiddich launches its limited-edition Grand Cru collaboration with Australian fashion designer Jordan Dalah into travel retail exclusively at Heinemann Tax & Duty Free, Sydney Airport this month. The travel retail debut follows an Australia domestic launch in February.
William Grant & Sons brand Glenfiddich and Heinemann Australia are offering the Jordan Dalah collaboration box set exclusively to travellers. Some 23 bottles have been allocated to the retailer in Sydney, where the 23 Year Old expression will be displayed in its own promotional space (in arrivals) throughout April and into May (or while stocks last). It is also available for purchase at the departures store.
Glenfiddich Grand Cru first teamed up with Australian fashion designer Jordan Dalah in April 2021 to celebrate his debut at Australia Fashion Week. Dalah is known for his exaggerated shapes and strong silhouettes. His designs have been featured in international titles such as Vogue and Highsnobiety, and worn by names such as critically acclaimed singer songwriter Solange Knowles and Academy Award-nominated actress Saoirse Ronan.
For this limited-edition box set, Dalah was appointed creative director for the brand and has reimagined Glenfiddich in a new style. He pays tribute to Grand Cru’s “moments of celebration” with a campaign shot by photographer Pierre Toussaint.
Dalah’s box set houses Glenfiddich Grand Cru in a luxurious soft-touch embossed shell that reflects the quilting often found in Dalah’s signature outfits. The graphic is an irregular, bold harlequin pattern taken through to the bottle and is Dalah’s reinterpretation of Grand Cru’s gold sparkle featured on the original packaging. The clothing label taken from Dalah’s garments replaces a handle used to open the box.
William Grant & Sons said that the Grand Cru expression “brings a new and radical edge to a whisky praised for its art of experimentation, redefining moments of celebration and creating a new and extraordinary drinking experience”. The new expression is an exclusive whisky that has been matured for 23 years and finished in rare French cuvée oak. It features notes of sandalwood, brioche and pear sorbet.
The limited-edition Grand Cru’s recommended retail price (RRP) in duty-free is A$2,099. The activation will continue during May featuring the standard version of the Grand Cru bottle if the limited edition sells out.
To commemorate the limited-edition release’s exclusive launch, Heinemann Australia will donate 10% of the proceeds to Australian charity Look Good Feel Better, a free national community service run by the Cancer Patients Foundation. Look Good Feel Better is dedicated to teaching cancer patients how to manage the appearance-related side-effects caused by treatment for any type of cancer, helping them face their diagnosis with confidence.
William Grant & Sons Managing Director, Global Travel Retail David Wilson said: “Glenfiddich has always forged its own path and is renowned worldwide for being the first to experiment and push the boundaries in the single malt category. We see those same values in Jordan and his approach to the label. His unwavering passion, pioneering ambition and designs are what drew the Glenfiddich team to him.
“As we have already seen from the domestic ballot performance, consumer interest bodes well for sales at the airport. We can’t wait to see the reaction from travellers, many of whom we know are avid limited-edition whisky fans.”
Heinemann Australia Managing Director George Tsoukalas added: “We are thrilled to bring this limited-edition expression and unique collaboration between Glenfiddich and Jordan Dalah to Sydney Airport. At Heinemann, we always seek to provide unique experiences and products to travellers, and we are proud to be the first travel retailer to offer this highly sought-after limited edition. We are also pleased to have the opportunity to support the vital work of our charity partner Look Good Feel Better through this partnership with Glenfiddich.”
Jordan Dalah said: “The opportunity to open Australian Fashion Week last year, the first physical fashion week since the pandemic began, was such a privilege. I am so excited to work with Glenfiddich on my creative journey as a designer and share my vision as we collaborate on future creative endeavours.”
The Glenfiddich x Jordan Dalah limited edition box pack contains a Grand Cru 23 Year Old 70cl bottle (43.4% ABV), a pair of black tinted crystal coupette glasses housed in a special gift box featuring Jordan Dalah’s bold red and white harlequin design. It also houses a postcard featuring a print taken from the Glenfiddich x Jordan Dalah campaign, signed by Dalah.
*The Moodie Davitt Report has just launched a new regular eNewsletter series that offers a curated selection of stories focused on the spirits category in travel retail and beyond. We do so in association with William Grant & Sons and The Balvenie single malt Scotch whisky brand. Click here for more.
