AUSTRALIA. Niche Australian perfume house Goldfield & Banks has made its travel retail debut in partnership with Dufry at Melbourne Airport.

The pioneering enterprise is dedicated to celebrating Australia’s extraordinary natural beauty and its botanical richness.

To celebrate the launch Goldfield & Banks last week organised a perfume class hosted by Founder & CEO Dimitri Weber to introduce Dufry and Melbourne Airport senior management to beautiful native Australian raw ingredients. Some of these have never been used in modern perfumery before, the company said.

Melbourne Airport was represented by Chief of Commercial – Property & Retail Andrew Gardiner; Head of Retail and Asset Management Aaron Gupta and Head of Marketing Monica Kent-Giles. Dufry General Manager Australia Philippe Boyer and Operations General Manager Rob Godino also graced the event.

From Goldfield & Banks Dimitri Weber was joined by Commercial Director Svenja Oddo.

(Left to right) Goldfield & Banks Founder & CEO Dimitri Weber, Dufry General Manager Australia Philippe Boyer and Melbourne Airport Chief of Commercial – Property & Retail Andrew Gardiner address guests at the launch

A quest for the ultimate Australian olfactory experience: Goldfield & Banks has selected Australian native botanical essences to create what Dimitri Weber dubs “a new and haunting Australian dream, one of burning deserts, sparkling coastal vistas and deep, beautifully scented forests”.

Dimitri Weber created Goldfield & Banks in 2016, when during a trip to Australia he realised that no Australian perfume brand existed. He first launched in Europe and in the US in stores such as Barney’s (2018), Bloomingdale’s and Selfridges (2020) before focusing on Australia where the brand is sold in Sephora.

Advance Australia fare: Goldfield & Banks, picture here in its new Dufry setting at Melbourne Airport, is dedicated to celebrating Australia’s extraordinary natural beauty and its botanical richness

Sales have been “exponential” since, the company claimed, doubling in 2020 and tripling in 2021. Expectations for 2022 are for a further doubling of sales again. Goldfield & Banks is now sold in around 400 stores globally in 30 countries and will launch at Harrods in London on 6 June.

Scents of place: How Dimitri Weber set out to express (and bottle) the essence of Australia

Dimitri Weber with Philippe Boyer (left hand picture) and Andrew Gardiner (right)

(Left to right) Dimitri Weber, Philippe Boyer & Andrew Gardiner chat after the launch and perfume class

Travel retail is also a key focus in Australia and New Zealand, the company. A confirmed Q3/Q4 opening is in place with Heinemann Australia at Sydney Airport with Heinemann in Q3/Q4 this year while discussions are taking place with all other international airports in the two countries, the company said.

2022 will also be “the big Asia expansion”, the company pledged, with launches in Taiwan and Mainland China, South Korea, Singapore and Malaysia confirmed to date.

(Left to right) Dimitri Weber, Svenja Oddo & Philippe Boyer; (Right picture) Southern Bloom, part of Goldfield and Banks’ Travel Collection 

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