DFP Chief Operating Officer Vicente Pelagio Angala (pictured with Tourism Secretary Wanda Tulfo at his late 2016 swearing-in ceremony) is spearheading the most ambitious development in the retailer’s history

PHILIPPINES. Duty Free Philippines (DFP) is working towards a December 2017 soft opening of its new DFP Luxe downtown store – set to feature the most upscale travel retail offer and environment in the country’s history.

DFP says the 3,500sq m store, developed in partnership with Landmark Management Services, will provide a previously lacking luxury ambience for prestige beauty, fashion and luxury brands, plus a range of related categories.

The project is being led by DFP Chief Operating Officer Vicente Pelagio Angala as a spearhead of the retailer’s 30th anniversary celebrations.

“The Luxe shopping experience will be a first for the Philippines and its fast-developing capital city of Manila,” said DFP. “Our location is in the heart of the shopping and entertainment district and located close to the Mall of Asia and new 5- and 7-star luxury hotels and casinos.

“This project will define aspirational and luxury shopping in Manila and set the standard for Filipino and international tourists wherever they travel in Asia.”

The state-owned retailer, together with Chim Esteban’s Landmark Management Services, plans to introduce a powerful line-up of fashion and luxury names, several making their travel retail debut in the Philippines. The offer will be housed over two floors, integrated with a high-quality food & beverage proposition.

“This project will define aspirational and luxury shopping in Manila and set the standard for Filipino and international tourists wherever they travel in Asia”

The Luxe store will set a new standard for upscale travel retailing in the Philippines, says DFP

A high-class luxury and fashion offer will be complemented by food & beverage, with the full range covering two floors

DFP is planning to introduce a stellar brand line-up with partner Landmark Management Services

DFP plans to convert an existing building into its new DFP Luxe showcase; it will form part of an entertainment area within the city

Reflecting the importance of the project to travel retail in the Philippines, The Moodie Davitt Report is producing a series of exclusive articles in the lead-up to the 2018 Grand Opening and celebrating DFP’s 30 anniversary.

December’s soft opening will focus on perfumes & cosmetics, wines and spirits, premium confectionery and some fashion brands.

*Look out for a major feature article on DFP Luxe in coming weeks, including in-depth coverage within our special TFWA World Exhibition Print Edition in October.

The new DFP location is in the heart of the shopping and entertainment district and located close to the Mall of Asia and new 5- and 7-star luxury hotels and casinos

A first for the Philippines: How DFP describes the Luxe concept and proposition for the ambitious new store, with the proposed layout below