CHINA. Shiseido Travel Retail has partnered with China Duty Free Group (CDFG) to unveil six new boutiques at the magnificent cdf Haikou International Duty Free Shopping Complex in Hainan, China.
The boutiques were designed to showcase Shiseido Travel Retail’s powerful portfolio of brands, its Omotenashi (Japanese hospitality) spirit and its ‘Beauty Innovations for a Better World’ mission.
Underpinned by personalisation, the stores offer distinctive design concepts, exclusive offers and beauty tech innovations. The new boutiques are for the Shiseido, Clé de Peau Beauté, The Ginza, IPSA, Elixir and Nars brands.
According to the company, the openings mark a significant milestone for its prestige skin beauty drive in travel retail. Shiseido Travel Retail President & CEO Philippe Lesné commented: “Shiseido Travel Retail is honoured to partner with China Duty Free Group to usher in a new golden age of luxury travel retail in Hainan at this outstanding location.
“Embracing our Omotenashi spirit, we are pleased to present our ‘Beauty Innovations For a Better World’ through an exciting line-up of new launches, immersive experiences and premium retail expressions that are unique to Haikou.
“This is more than just a shopping complex – it is a must-visit destination in its own right. We thank China Duty Free Group for this opportunity to showcase the very best of our brands and are committed to continuously raising the bar and strengthening our partnership to create more exceptional journeys of discovery for Chinese consumers together.”
“It is a pleasure to feature Shiseido Travel Retail’s leading portfolio of prestige brands at our newly opened Haikou International Duty Free Shopping Complex as we strive to deliver greater choice, quality and excitement to our consumers,” commented CDFG President Charles Chen.
“We are excited to host several exclusives and world firsts from Shiseido Travel Retail and hope that travellers to Haikou enjoy the truly distinctive world of prestige beauty we have to offer. We look forward to working closely together to further elevate the shopping experience and build Hainan into a premier international tourism consumption centre.”
Shiseido
Flagship brand Shiseido debuted its largest-ever flagship boutique in travel retail at the cdf Haikou International Duty Free Shopping Complex. The sprawling store occupies 198sq m of retail space and was designed with the brand’s ‘Alive with Beauty’ concept.
An elegant chandelier centrepiece with a rippling water effect sits at the centre of the space drawing attention to a discovery table underneath. A lounge service invites customers to discover Shiseido’s most luxurious collection, Future Solution LX, and explore a range of travel retail-exclusive products.
Shoppers can personalise their purchases with the Japanese art of ‘Furoshiki’ (cloth wrapping) and choose from a limited-edition selection of Furoshiki prints available exclusively at the Haikou boutique.
Clé de Peau Beauté
Clé de Peau Beauté has unveiled its first-ever Radiant22 boutique concept in travel retail. The store is designed to be an uplifting space that inspires shoppers to discover their own radiance through product discovery, immersive storytelling and digital engagement.
The 130sq m boutique features a VIP area which offers in-depth skin consultations and pampering treatments.
Self-browsing is encouraged at the sophisticated play table where shoppers can experiment with makeup looks via a virtual makeup try-on device or sample hero skincare products.
The Ginza
The Ginza has opened a minimalist boutique in line with its ‘Skin Haute Couture’ brand concept. The boutique was designed to feature a high-fashion aesthetic, following The Ginza’s ‘Timeless Beauty’ ethos.
Infused with the brand’s signature linden flower scent, the store immerses shoppers into the world of The Ginza. It brings the brand to life through elegant visuals inspired by the cityscape of The Ginza, Tokyo – the brand’s home.
The Ginza’s premium, tailormade skincare ranges are showcased at the boutique with a special focus on its signature Hybrid Gel Oil product.
Shoppers can also choose to receive a more intimate and personalised beauty consultant service in the VIP room, which will host regular VIP events.
IPSA
IPSA has opened its first boutique in travel retail. The boutique features a bespoke concept, exclusively designed for the cdf Haikou location. Driven by retailtainment, the IPSA boutique highlights the brand’s personalisation offer and its best-selling Time Reset Aqua and Metabolizer lines through immersive interactive elements.
These include a giant LED column with synchronised light-changing pillars and interactive screens that engage with shoppers through custom content and gamification.
In a travel retail first for the brand, IPSA is offering custom Furoshiki gift wrapping as an exclusive gift with purchase.
To celebrate the opening IPSA will launch its Aqua Play Art campaign from December. The campaign will feature on-site animations and KOL engagements.
Elixir
Elixir has launched a new shop-in-shop inspired by its Tsuyadama or ‘Pearl Glow Skin’ ethos. Pearl Glow Skin is the natural glow on cheeks that shows when the skin is firm and translucent. The boutique is characterised by soft lighting, pearlescent textures and champagne gold accents. It offers Elixir’s hero lines alongside a range of travel retail-exclusive products.
Nars
The cdf Haikou International Duty Free Shopping Complex is the first location in travel retail to offer Nars’ new ‘next-generation’ retail concept.
The boutique features a bold retail design which is centred around a multi-coloured glowing façade. The non-stop illumination features throughout the space, with dynamic colour variations changing throughout the seasons.
A self-discovery table takes centre stage in-store which invites shoppers to explore the Nars product range and experiment with beauty looks through a virtual try-on device.
To mark the opening, Nars is offering complimentary makeup services for a minimum purchase throughout December.
COMING SOON: NEW WONDERS OF THE TRAVEL RETAIL WORLD
The Moodie Davitt Report is delighted to announce ‘The New Wonders of the Travel Retail World’, a duo of landmark publications dedicated to extraordinary projects that have set new benchmarks in the travel retail world.
One is dedicated to the cdf Haikou International Duty Free Shopping Complex.
The multi-media, bi-lingual publication is a pioneering joint venture between The Moodie Davitt Report and Hainan Hinews Media Co. For advertising details please contact Irene Revilla at Irene@MoodieDavittReport.com
The other is the Hamad International Airport Expansion in Doha, Qatar, inaugurated on 10 November.
This stunning development is anchored by The Orchard, a 10,000sq m indoor tropical garden with a 268-sqm water feature complemented by a luxury-led commercial offer boasting 65 stores and 35 food & beverage outlets.
Note: The Moodie Davitt Report has launched an e-newsletter, Beauty Curated, in association with Shiseido. It offers a curated selection of stories focused on the key beauty category in travel retail and beyond.
To subscribe free of charge please email Kristyn@MoodieDavittReport.com headed ‘Curated Beauty’. All stories are permanently archived on this website. If you would like to be added to its mailing list (or to those for any other Moodie Davitt titles), please click here.
