INTERNATIONAL. Premium travel food brand Caviar House & Prunier has started a major marketing campaign aimed at building awareness and appreciation of its caviar.
In the run-up to Christmas at selected Caviar House & Prunier Seafood Bars, and then across its network from January, the company will offer a free taste of its caviar to travellers.
Caviar House & Prunier CEO and Chairman Peter Rebeiz said: “This is a milestone for our company, celebrating our in-house sturgeon farming procedures and fine caviar production.
“Our company was the first to farm sturgeon with the intent to produce fine caviar for our own outlets. Twenty years ago we produced some of the first tins of caviar outside of the Caspian sea and as such, created an important and significant step into the new industry of farmed caviar.
“As a result, we have decided to invite all our consumers worldwide for a special free tasting whenever they join us at one of our Seafood Bars, with our unique caviar.”
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The company also co-organises the annual Airport Food & Beverage (FAB) Conference & Awards. The 2017 Airport Food & Beverage (FAB) Conference & Awards, hosted by Greater Toronto Airports Authority, will take place in Toronto on 21-23 June.
