Coming soon – Profiling Daxing’s dazzling new benchmark

This December, The Moodie Davitt Report is publishing a special edition of its eZine Spotlight Series dedicated to the spectacular new Daxing International Airport.

In this landmark publication, Chairman Martin Moodie talks to leading retailers, food & beverage operators and other commercial partners at the Chinese capital’s wondrous new gateway.

We tour the international zone with China Duty Free Group and speak to the retailer’s senior management, including President Charles Chen; hear how Lagardère Travel Retail considers Daxing duty paid a new benchmark in Chinese airports; and examine why some of the world’s great luxury brands, including Louis Vuitton and Gucci have invested heavily here.

We also talk to Plaza Premium Group about its new Aerotel Beijing –the largest in-terminal international airport hotel in China; discuss F&B with SSP and others; and consider some of the stunning airport advertising being handled by JCDecaux.

For editorial details please contact Martin Moodie at Martin@MoodieDavittReport. For advertising, please e-mail Irene Revilla at Irene@MoodieDavittReport.com

CHINA. China Duty Free Group (CDFG) today inaugurated its retail offer at Beijing’s spectacular Daxing International Airport. The Chinese travel retail powerhouse has opened 28 shops at the capital’s new gateway, with a further seven to follow.

The Moodie Davitt Report was the sole media in attendance as CDFG senior management, Beijing Daxing International Airport and Beijing Capital Airport Commercial & Trading Co representatives, as well as selected brand executives, gathered for a spectacular opening ceremony set against the wondrous backdrop of this astonishing architectural creation.

CDFG and China International Travel Service President Charles Chen led proceedings and was joined in the official speeches by Beijing New International Airport Executive Deputy General Manager Sun Chunjing.

As reported, Daxing International was inaugurated on 25 September by Chinese leader Xi Jinping. After the initial launch of domestic flights, international flights then began on 27 October, prompting the soft opening of the CDFG stores.

CDFG described today’s inauguration as “a new milestone for China’s duty free industry”. The travel retailer operates a mix of anchor stores (beauty, liquor, tobacco and confectionery), together with several specialist shops in the international zone, plus a range of fashion stores in the domestic area.

Speaking without notes in both Chinese and English, Charles Chen told guests: “On behalf of China International Travel Service (CITS) and China Duty Free Group, I offer a warm welcome to Daxing International Airport to attend the ceremony marking the opening of the new duty free stores.

“As you know, Daxing International is a very great airport. It is a new force in terms of the development of our country. It hasn’t been easy; this airport was built in under five years – it’s unbelievable. And it’s historic that we have such a beautiful airport.

“China Duty Free Group has developed so fast over the past three years,” Chen continued. “I can say that by the end of the year, sales of China Duty Free will be nearly five times the level compared with just three years ago. We were then ranked number 12 in the world [according to The Moodie Davitt Report Top 25 Travel Retailers – Ed]; by last year we were number four and this year we should be number three. We are not just developing our business inside of China in places such as Beijing, Shanghai and Guangzhou but we are also developing our overseas business very, very fast.

“Daxing International is a very great airport. It is a new force in terms of the development of our country. It hasn’t been easy; this airport was built in under five years – it’s unbelievable. And it’s historic that we have such a beautiful airport.” – Charles Chen

Beijing New International Airport Executive Deputy General Manager Sun Chunjing congratulated China Duty Free Group on the store opening and spoke of the importance of retailing as a service to the travelling public

[Click on the YouTube icons above and below to watch part of the spectacular opening ceremony and a summary of the day’s festivities]

“And we’re not just developing locations – we are also developing our key capabilities, such as merchandising, operations, IT, supply chain and marketing. We have made a lot of progress.

China Duty Free Group President Charles Chen and The Moodie Davitt Report Founder & Chairman Martin Moodie enjoy the magnificent surroundings of what is surely the world’s most beautiful airport

Beijing Daxing International Airport Business Management Department General Manager Zang Lin

A proud moment as senior management from China Duty Free Group, Beijing Daxing International Airport and Beijing Capital Airport Commercial & Trading Co gather for the formal opening

(Left to right) CDFG Vice President of Central Merchandising Division, Fashion & Accessories and Watches & Jewellery Mei Li Lee; Vice President of Central Merchandising Division, Perfumes & Cosmetics and Food & General Merchandise Terry Chua; and Operation and Marketing Center, Marketing Department – General Manager Liu Ning

CDFG and CITS Vice President and Director of CDFG Central Merchandising Division Zhao Feng; Beijing New International Airport Executive Deputy General Manager Sun Chunjing; CDFG and CITS President Charles Chen; and Beijing Capital Airport Commercial & Trading Co General Manager Wu Gang

“You can see that progress by the fact that within three months of winning the bid for Daxing International Airport, we built these duty free stores! Of course, we have had great support from all the brands – so I thank the brands so much for all their support.

“I also take this opportunity to thank the Daxing airport authority for having so much trust in CDF Group and giving us the licence to operate the duty free store here. I can promise you that we will provide the best services at the most competitive prices to our customers. And I can guarantee you that Daxing Airport will have one of the best CDFG duty free stores. I also thank Beijing Capital Airport Commercial & Trading Co. I promise you that business will be booming and that Beijing Daxing International Airport, Beijing Capital Airport Commercial & Trading Co, and CDFG will together have a great future.”

(Left to right) Beijing New International Airport Executive Deputy General Manager Sun Chunjing; Beijing Capital Airport Commercial & Trading Co General Manager Wu Gang; and Casey Lim, General Manager of CDFG and CDF-Sunrise Duty Free’s Beijing operations, tour the new stores

(Left to right) CDFG President Charles Chen, The Moodie Davitt Report Chairman Martin Moodie, Beijing Capital Airport Commercial & Trading Co General Manager Wu Gang, and Beijing New International Airport Executive Deputy General Manager Sun Chunjing discuss the role of retail in China’s evolving aviation industry

Charles Chen with executives from key brand partner The Estée Lauder Companies

[Click on the YouTube icon to watch part of the spectacular opening ceremony]

CHINA DUTY FREE GROUP AT DAXING INTERNATIONAL AIRPORT IN PICTURES

Going strong on Globuy

As a lead business partner of The Moodie Davitt Report, CDFG’s story will also appear in coming days in Chinese and with a consumer voice on fast-growing Chinese B2C WeChat social media account Globuy [玩转全球免税], as part of a new collaboration between Globuy owner Extra-Aile Media in Shanghai and The Moodie Davitt Report.

Globuy aims to become “the KOL of Chinese travel retail” and already has 400,000 followers and a monthly audience of 1 million views for its WeChat social media platform promoting new launches, product availability, promotions and special offers. Underlining the strong affinity and complementary nature of the two companies work, Globuy has dubbed The Moodie Davitt Report “the KOL of travel retail B2B media”

Under the agreement, selected stories from The Moodie Davitt Report.com’s lead brand partners in beauty, fashion, luxury, confectionery and premium spirits are also published by Globuy in Chinese. These include product reviews by the Globuy team.

Globuy is promoting The Moodie Davitt Report’s platform to China’s travel retail sector and to its own consumer audience in China. The Moodie Davitt Report subsequently also publishes a curated selection of Chinese consumer feedback on the chosen stories and will reveal the results of regular consumer surveys conducted in association with Globuy.