NORTH AMERICA. Leading airport retailer Stellar Partners and digital media company BuzzFeed have struck an exclusive agreement to open news & convenience stores at airports across the US.
The first two BuzzFeed stores will open in Spring at New York LaGuardia Airport’s newly built Terminal C. They will offer travel supplies, snacks, magazines, beauty and lifestyle items, along with self-checkout for shoppers. While browsing, travellers will be able to see the latest news and entertainment provided by BuzzFeed on monitors. Stores will also support local businesses and carry products for purchase that will vary by region.
Stellar Partners noted in a statement: “Across food, news, pop culture and commerce, BuzzFeed drives conversation and inspires what audiences watch, read, buy and obsess over next. The dynamic partnership will tap into BuzzFeed’s consumer insights to elevate the merchandise strategy.”
“We are incredibly proud of this collaboration to develop exciting retail stores that bring the power of BuzzFeed news and entertainment to airports nationwide,” said Stellar CEO Padraig Drennan. “Stellar’s retail expertise combined with BuzzFeed’s trendsetting appeal will help redefine newsstands and convenience for the modern traveller.”
“We are thrilled to build a long-term partnership with Stellar and extend the BuzzFeed brand to airports across the country.” said BuzzFeed SVP of Consumer Products Melanie Summers. “We’ll utilise our data-driven research and insights to give consumers a curated travel experience with the products they want most.”
The new locations build on Stellar’s portfolio of news & convenience stores across 21 US airports.
