LATVIA. Amber Beverage Group (ABG) has launched a limited-edition Moskovskaya vodka, underlining its support for the people of Ukraine during the war with Russia.

The expression will be available in the three Baltic states – Estonia, Latvia and Lithuania – with all profits donated to the charitable initiative Stand With Ukraine.

The brand name has been refreshed as Mosko Vodka and the bottle’s label features a clear ‘We stand for peace and freedom’ message. The back label includes a QR code that offers consumers the opportunity to read more about the company’s and the brand’s support for the people of Ukraine. It also encourages consumers to support ABG’s efforts.

As reported, ABG was quick to announce its support of the people of Ukraine, following the invasion by Russian troops in February.

Amber Beverage Group CEO Jekaterina Stuģe said: “During the course of this week, this limited edition will make its way onto the shelves of the largest retail chains and smaller stores in Lithuania, Latvia, and Estonia.”

She pointed out that Moskovskaya is one of the world’s oldest vodkas, produced in Latvia, using only EU ingredients. Its production process includes high-quality raw materials, triple distillation and filtration through coal and quartz sand. The vodka is crafted by one of the leading producer of alcoholic beverages in the Baltic States, Latvijas balzams.

“Within the first days following the invasion of Ukraine, our Group expressed solidarity with the people of Ukraine and gave financial support via a trusted charity. Military action in Ukraine is unacceptable to us, and our aim is to continue offering support to our close neighbours and the people affected,” Stuģe concluded.

Stuģe featured in a recent interview, with The Moodie Davitt Report Chairman and Founder Martin Moodie, which can be viewed here.

Note: The Moodie Davitt Report is set to publish Travel Retail United, a fundraising initiative to help the Ukraine relief effort. Via direct contributions and a recently launched Just Giving page, the project has raised almost US$50,000 for the Ukraine Humanitarian Appeal in association with the Disasters Emergency Committee (DEC).

  • Donors can donate on a named or anonymous basis via our Just Giving page.
  • If they wish, donors can also participate in a special apolitical publication from The Moodie Davitt Report in early April to accompany the Travel Retail United initiative. Instead of traditional advertising, donors (individuals or companies) can provide an image (photo, painting or drawing) or a piece of writing (poem, excerpt or original message) to appear besides a subtly positioned brand logo (if required).

There is no fixed price for any donation or advertisement but please be as generous as possible. The Moodie Davitt Report is absorbing all freelance design, editorial and distribution costs. Every cent raised will go to the fund with appropriate documentation provided to each donor. For details please contact Martin Moodie at Martin@MoodieDavittReport.com

Follow The Moodie Davitt Report on Linkedin:

 

Share this article:

Related Articles