CHINA. Moët Hennessy Travel Retail has opened Hennessy Cognac’s latest boutique at Haikou Meilan International Airport in collaboration with China Duty Free Group (CDFG).
The 80sq m store is located in Domestic Terminal 2, and is designed around the theme ‘The Essence of Hennessy’. The brand owner said the store is “a testament to the Maison’s patrimony, terroir and craftsmanship”.
中国海南省海口市【2024 年 1 月 15 日】—— 酩悦轩尼诗旅游零售正式宣布与中免集团再次携 手，于 cdf 海口美兰国际机场免税店开设全新品牌旗舰店。该旗舰店位于机场 T2 国内航站楼， 店内面积 80 平方米，汇聚品牌多款干邑精品，致力于为消费者打造融合了品牌历史传承与匠 心工艺的难忘零售体验。
Warm white limestone and charcoal oak wood materials create a minimalist and contemporary canvas adorned with crafted details, with black and white, organic and geometric juxtapositions key features. The store showcases a full range of products in a beige style.
店面设计以“轩尼诗精髓”(The Essence of Hennessy)为理念，传递着轩尼诗的百年传承、自 然风土和匠心工艺。暖白色石灰岩与黑色橡木材质交相呼应，营造出简约精致且充满当代艺术 气息的空间氛围。黑白色调的空间下，有机元素与几何图案相互碰撞融合，突出品牌的多样化、 复杂性，以及面对多元文化的拥抱之姿。轩尼诗全系列产品陈列于米色风格的展架之上，为消 费者带来别具一格的沉浸式购物体验。
The Hennessy Boutique is home to the launch of a limited-edition Chinese New Year 2024 collection, designed by visionary Chinese artist Yang Yongliang. He is known for mixing traditional Chinese art with contemporary, innovative digital technology. Inspired by ancestral culture, his digital creation is titled Dragon’s Odyssey.
随着轩尼诗旗舰店的盛大启幕，以中国传统文化为灵感的 2024 龙年新春限量版系列也于店内 同步亮相。以融合中国传统艺术融合当代创新数字技术见长的中国多媒体视觉艺术家杨泳梁， 受远古神话启发，倾力打造数字艺术作品《Dragon’s Odyssey》，将龙的澎湃之力与绵延的文 化传承跃然于画布之上。
To mark the occasion, Hennessy is presenting a limited edition for three of its key Cognacs: Hennessy VSOP, Hennessy XO and Hennessy Paradis. These have all been reinvented by combining traditional drawings with the striking digital art of Yang Yongliang. Each bottle features a colour which embodies the aspirations of the new year: red for joy and luck and gold for prosperity.
值此佳节，轩尼诗特别推出三款新春限量版干邑: 轩尼诗 V.S.O.P 2024 新春限量版、轩尼诗 X.O 2024 新春限量版和轩尼诗百乐廷 2024 新春限量版。三款限量版的瓶身设计都来自于杨泳 梁特别为轩尼诗创作的艺术作品，融合传统笔触与数字艺术，将龙之神韵生动刻画，展现出金 色游龙舞于山海之间，蜿蜒翻腾，活力、能量与火焰燃烧之姿。轩尼诗 V.S.O.P 2024 新春限量 版瓶身为经典金属红，寓意喜悦与好运，而轩尼诗 X.O 2024 新春限量版的金色包装则象征着 繁荣，皆代表了对新年的美好期许。
The Hennessy Boutique also offers consumers the chance to embark on a journey to explore the Cognac brand’s portfolio from VSOP to XO and the duty free-exclusive XXO and Paradis.
除 2024 新春限量版系列外，消费者还可在旗舰店内开启一场轩尼诗干邑全系列产品的探索之 旅。从风味平衡和谐的轩尼诗 V.S.O.P，到致敬轩尼诗创始人之子并以其名字命名的先锋干邑 轩尼诗詹姆士，每款产品都能满足消费者的不同味蕾需求。作为 X.O 干邑起源，轩尼诗 X.O 是 品牌的经典臻酿，口感醇厚有力、圆润柔和。免税零售专供的轩尼诗 X.X.O(1 升装)融合了 双重特性，风味浓烈强劲的同时不失优雅和细腻。而由多种“生命之水”汇聚而成、珍稀罕见的 轩尼诗百乐廷，则是一款和谐优雅的干邑上佳之作。
Moët Hennessy Travel Retail said: “The Hennessy Boutique marks a new chapter for Hennessy’s retail footprint in Hainan, blending tradition with innovation and offering a destination where travellers can immerse themselves in the essence of the Maison.
“As Maison Hennessy continues its legacy of cultural openness, the boutique at Haikou Meilan International Airport stands as a beacon of craftsmanship, artistry and the finest Cognac-making traditions and serves as a key strategic development with CDFG.”
全新轩尼诗旗舰店的盛大开幕揭启了轩尼诗旅游零售在海南的全新篇章，其将传统与创新的精 妙融合，为旅行者量身打造了一个深入探索轩尼诗精髓的旅行目的地。在轩尼诗延续其多元开 放文化传承的同时，海口美兰国际机场旗舰店将成为展示轩尼诗精湛工艺、艺术美学和顶级干 邑酿造传统的象征，也将成为轩尼诗与中免集团共同打造的重要战略发展项目。✈
