Maison Boinaud is celebrating the 24th generation of family Cognac distillers with a limited-edition, hand-blown glass bottle holding 24 litres of Cognac de Luze. It will be launched at next month’s TFWA World Exhibition & Conference in Cannes (Red Village K28).
The huge 79lb bottle, designed to celebrate the handing over of the business from Xavier and Eric Boinaud to their sons Rémi and Charles, is limited to 1,500 pieces and is priced at €2,000. Maison Boinaud said the bottle is a “symbol of dedication and boldness”.
Cognac De Luze Commercial & Marketing Director Damien Bertrand said: “This incredible bottle will interest duty free and domestic liquor retailers for merchandising and marketing activations. It expresses the whole potential of Cognac, a high-end spirit which is increasingly exported to the USA, Europe, Asia and Africa. It is both a reason for us to speak about quantity but also on quality as Cognac De Luze is a premium brand thanks to Boinaud’s family dedication.”
Cognac De Luze will also launch a new Extra expression in Cannes, priced at €360. Extra Cognac De Luze is said to underline its Grande Champagne source, clay and limestone soil and distillation craftsmanship.
The company is also launching Cognac Pearls. The pearls are made from Cognac De Luze XO Fine Champagne, which has been reduced to 8.5%abv and covered in a layer of thin, natural algae. Maison Boinaud said they can be used in cocktails and as toppings on dishes, such as oysters, foie gras, desserts, chocolate and ice cream.
The pearls, priced at €15 per 50g, are also offered as a gwp with Cognac XO fine Champagne.