The new store is located in the airside departures area at Malta International |
MALTA. WHSmith has opened the first of three stores at Malta International Airport.
The company worked in partnership with Miller Distributors for the unit, which is located in the airside departures area. It is a conversion from the previous NBC store, which was operated by Miller.
WHSmith’s latest brand standard and layout will feature at the store.
The company’s franchise relationship with Miller represents the renewal of an old partnership. The pair had a joint venture from the 1940s until the late 1970s, which originally imported press and books for British servicemen stationed in Malta.
“We are delighted to bring the WHSmith brand to Malta,” said WHSmith International Director Louis de Bourgoing. “We believe the brand will resonate well with Malta International Airport’s passengers, many of whom will have travelled from airports in the UK and Northern Europe where WHSmith already has stores.”
Miller Distributors Managing Director Malcolm Miller commented: “We are looking forward to working with WHSmith to bring an enhanced retail offer to Malta International Airport’s passengers. WHSmith will provide significant international expertise and retail best practice, which along with our well-organised operational capability in Malta should prove to be a winning combination.”
