SINGAPORE. Retail marketing and design agency FILTR has named Sigrid Werner as Content Marketing Manager, based at company headquarters in Singapore.
She will work across FILTR’s broad travel retail client base on communications, design and digital projects.
A native of Stockholm, Sweden, Werner began her career at Estée Lauder before moving to Pernod Ricard and Chivas Brothers, overseeing a range of advertising and promotional activities, including major event sponsorships and travel retail product launches.
In the three years before joining FILTR, she was a Marketing Specialist at Starbucks in London, where she was responsible for the creative development and implementation of seasonal campaigns across Europe, Middle East and Africa.
Werner said: “Travel retail is an incredibly dynamic channel and one in which impactful and disruptive marketing campaigns – both at a B2C and B2B levels –play a central role. FILTR works with many innovative clients and I’m looking forward to helping them leverage marketing and communications in a strategic manner, with demonstrable return on investment.”
FILTR Co-Founder and Content Director Nick Sutton said: “It’s a pleasure to welcome Sigrid into the fast-growing FILTR family, as we continue to invest in high-quality talent to support our fantastic client list.”
Sigrid Werner can be contacted at sigrid@wefiltr.com
